[Hiring] Integrated Campaign Manager @Oyster

Role Description

Oyster is hiring an Integrated Campaign Manager to lead the planning and execution of integrated growth campaigns for global prospective customers, turning target accounts into pipeline and accelerating open opportunities. Reporting to the Director of Demand Generation and Growth Marketing, you'll partner closely with our Product Marketing, Brand, Digital, Events, Ops, and Sales teams to deliver one coherent buyer journey across every channel.

This is a role for a marketer who wants their work measured in pipeline, not page views. You’ll own Oyster’s integrated campaigns end to end, deciding the strategy, the channel mix, and the spend, and you’ll see directly how your work drives revenue. You’ll sit at the center of Marketing and Sales, with the scope to shape how we reach companies hiring across borders.

Key Responsibilities

• Develop, execute and optimize multi-channel demand generation campaigns, including:
  • Content syndication
  • Webinars
  • Virtual events
  • Email nurtures
  • Direct mail
  • Referral programs
  • Demo programs
• Build quarterly campaign plans that balance always-on programs with high-impact moments for the full prospect lifecycle, modeled backward from pipeline goals to determine program mix and spend.
• Partner with Product Marketing and Brand to turn positioning into campaign messaging, offers, and content that is tested and refined based on results.
• Build campaign enablement (talk tracks, email templates, one-pagers) and align with BDRs on follow-up expectations so campaign interest converts into meetings.
• Manage timelines, budget, and resources to ensure successful campaign delivery with ROI accountability.
• Partner closely with stakeholders in marketing, sales, operations, and external vendors to ensure consistent, aligned campaign execution across the business.
• Optimize campaigns and refine strategies based on data-driven results, including A/B testing and performance reporting.
• Identify opportunities to leverage AI and emerging technologies to improve:
  • Research
  • Segmentation
  • Personalization
  • Campaign development
  • Content distribution
  • Analysis
  • Execution
• Facilitate retrospectives and turn performance findings into optimized campaigns and repeatable playbooks.

Qualifications

• 6+ years in B2B integrated or demand generation marketing, including substantial ownership of demand generation, integrated campaigns, growth marketing, or account-based marketing.
• A track record of building campaigns that tie directly to pipeline coverage and revenue outcomes, not just engagement metrics.
• Strong cross-functional collaboration skills.
• Data-driven, with working knowledge of attribution and pipeline measurement.
• Hands-on experience using AI tools for campaign planning, content acceleration, or workflow automation.
• Experience with Salesforce and HubSpot, or equivalent CRM/MAP platforms.
• Excellent written and verbal communication; comfortable presenting strategy and results to senior stakeholders.

Requirements

• A reliable home internet connection and fluency in both written and spoken English.

Benefits

• Work from anywhere: Oyster has no borders or HQ.
• Paid time off: Enjoy 40 days off per year (including holidays and vacation), or more if required by your country.
• Mental health support: Access Plumm, our mental well-being service.
• Wellbeing allowance: Each month, receive a wellbeing allowance in your ThanksBen wallet to spend on a wide range of options.
• Flexible parental leave: All new parents are eligible for at least three months’ paid leave, with job protection for up to 12 months or as required locally.
• WFH stipend: Receive a stipend for your laptop and home office equipment to get you set up quickly.