[Hiring] Campaign Manager @ShipBob, Inc.

Role Description

ShipBob is hiring a Campaign Manager (ABM) to drive pipeline creation through AI-powered, account-based marketing targeting Enterprise and Tier 1 prospect accounts. You'll execute account-based strategies powered by intelligent account data - a living dossier that consolidates company strategy, buying committee dynamics, competitive pressures, and engagement patterns. This is a hands-on role where you'll translate account intelligence into 1:1 and 1:few ABM plays that move deals forward.

As the Campaign Manager (ABM), you're responsible for designing and executing coordinated activations spanning:

• Email
• Digital
• Events
• Gifting
• Content

You'll leverage AI-powered account intelligence to inform play timing, personalization, and buying committee engagement. You'll brief cross-functional teams (Product Marketing, Content, Paid, Events, Marketing Automation, Partnerships, Sales), drive execution, measure pipeline impact, and iterate based on data and field feedback.

You'll work closely with Sales teams and AE + BDR pods to understand account priorities, map buying committee dynamics, establish feedback loops, and scale successful plays. You'll also own a disciplined testing roadmap to validate new audiences, messaging, and tactics - measuring what drives engagement, attributed pipeline, and causal impact. This role reports to the Director, Digital Marketing.

What you’ll do:

• Leverage and build AI-powered account intelligence
• Maintain a living, AI-powered dossier for each Enterprise and Tier 1 prospect account, consolidating:
  • Company intelligence (strategy, priorities, competitive landscape)
  • Engagement data (first-party, third-party intent signals, CRM history)
  • Buying committee mapping (decision-makers, influencers, blockers)
• Map and continuously track buying committee evolution for each account
• Use AI to generate account briefs and play scenarios that accelerate strategy development
• Surface intelligence gaps and flag them for RevOps or the intelligence team
• Design and execute 1:1 and 1:few ABM strategies
• Drive coordinated delivery of ABM plays by establishing clear briefs, ownership, timelines, and dependencies
• Orchestrate integrated engagement across channels
• Own programs from strategy through execution, managing budgets, timelines, and delivery quality
• Identify and pursue opportunities where partnerships can strengthen account relationships
• Own a test roadmap and drive continuous optimization
• Analyze campaign performance to identify bottlenecks and opportunities to optimize conversion rates
• Establish ABM reporting frameworks and dashboards

Qualifications

• 8 years of professional experience in demand generation and account-based marketing
• Demonstrated track record executing demand gen campaigns that drive pipeline
• AI/LLM fluency and prompt engineering skills
• Sound analytical and experimentation discipline
• ABM platform expertise (6sense, Demandbase, or similar)
• Marketing automation and CRM fluency (particularly HubSpot and Salesforce)
• Cross-functional collaboration skills
• Working knowledge of Sales operations
• Demandbase or similar ABM platform certification is a plus
• Industry-specific (vertical) ABM experience is a plus

Requirements

• A "learn faster through feedback" mentality and passion for testing and iteration are essential

Benefits

• Medical, Dental, Vision & Basic Life Insurance
• Paid Maternity/Parental Leave Program
• Paid Holidays & Flexible Time Off Program
• Paid Sick Leave
• Wellness Days (1 day/quarter)
• 401K Match
• Comprehensive Benefits Package