[Hiring] Brand & Product Marketing Manager @Acuity Inc.

Role Description

The Brand and Product Marketing Manager, eldoLED and IOTA, reporting to the Sr. Director of Marketing – Electronics, leads brand and product marketing for our Electronics Components portfolios: eldoLED intelligent LED drivers and IOTA emergency lighting solutions. This role develops differentiated positioning, compelling messaging, audience-based communications, promotional programs, and go-to-market plans that clearly communicate the value of each brand, their embedded role within luminaires, and the integrated lighting and controls ecosystem they enable.

The successful candidate is curious, productivity-oriented, and results-driven, with strong project management and collaboration skills and the ability to translate technical capabilities into clear customer outcomes. Leveraging data, market research, customer insights, and cross-functional collaboration, this role drives on-point messaging, on-time delivery, and on-budget programs.

The Brand and Product Marketing Manager consistently articulates brand, product, and ecosystem value through marketing assets and communication tactics while partnering with product management, sales, OEM stakeholders, and other cross-functional partners to achieve company, team, and individual performance objectives.

Qualifications

• Bachelor’s degree in marketing or communication is preferred.
• Proven B2B brand and product marketing experience.
• Ability to translate technical product capabilities into clear customer value propositions and audience-specific messaging and campaigns.
• Strong project management skills with the ability to prioritize, manage multiple initiatives, and deliver on time.
• Excellent written and verbal communication skills with attention to detail.
• Ability to collaborate effectively with product management, sales, creative, digital, channel marketing, and other cross-functional teams.
• Experience using data, VOC, campaign metrics, and market insights to inform marketing recommendations.
• Experience leveraging AI tools to improve productivity, enhance marketing content, and support data-informed decision-making.

Requirements

• Travel Requirements: 1-20%

Benefits

• Health care
• Dental coverage
• Vision plans
• 401K benefits
• Commissions/incentive compensation depending on the role