[Hiring] Brand Marketing Manager @Team17 Digital

Role Description

Focused on action packed, tense and competitive experiences, this is a role for a strategic brand marketer who loves exhilarating games like Hell Let Loose. You’ll join our high stakes portfolio team and drive the brand marketing for several games within the Hell Let Loose franchise; building the strategic brand foundations each title needs to succeed and developing the go-to-market campaigns that drive awareness, demand and ultimately commercial performance.

You’ll work at the intersection of strategy and execution - setting brand direction, developing campaign plans, and collaborating with subject matter experts across Team17’s cross functional marketing team to bring everything to life. Your Product Team consists of Community Management and Production who are your day-to-day partners, ensuring we’re building the best games for the right players and that our marketing is as strong as the products it supports.

This role requires someone who can hold their own in multiple rooms at once. You’ll liaise with teams across Team17 as well as with the external developers we publish, which means your ability to build relationships, communicate clearly, influence stakeholders and balance competing priorities will be every bit as important as your marketing expertise.

We’re looking for candidates with an established brand marketing background and demonstrable success in launching and supporting live service games. Someone with a strong understanding of the craft - marketers who understand and can demonstrate the value a strong brand brings to game development and marketing.

Qualifications

• An experienced brand marketing background.
• Demonstrable experience developing and executing go-to-market campaigns across multiple marketing disciplines and channels.
• Experience in the games industry, whether from a publisher, developer or specialist agency.
• A track record of managing multiple projects and priorities simultaneously.

Requirements

• Develop deep knowledge of your target player audiences through research and insights.
• Build and manage the brand strategy for each of your products.
• Identify and articulate a compelling product truth, USPs and product positioning.
• Use brand, player and market insights to help developers tune their game.
• Act as the internal champion for your brands.
• Develop comprehensive go-to-market strategies for your products.
• Build integrated campaign plans in close collaboration with subject matter experts.
• Lead campaign kick-off meetings and align all stakeholders on objectives.
• Drive marketing asset briefing, creation and approval.
• Manage marketing budgets for your titles.
• Monitor and report on campaign performance against agreed KPIs.
• Partner closely with Community Managers to ensure player communities are engaged.
• Work alongside Producers and development teams to understand each product’s features.
• Build and maintain strong, trust-based relationships with external game developers.
• Liaise effectively with teams across the Team17 business.
• Manage upwards and sideways with confidence.
• Lead or commission market intelligence and player insight initiatives.
• Conduct ongoing competitive analysis.
• Drive post-campaign retrospectives.

Benefits

• Bonus Points: Experience working directly with external development studios.
• Familiarity with player research methodologies and insight tools.
• Experience managing creative agency and production relationships.