Role Description
Milwaukee Tool is seeking a results-driven and motivated Brand Marketing Coordinator to lead the execution of trade marketing initiatives across Latin America. This position plays a critical role in supporting retail excellence through the development, coordination, and execution of various marketing initiatives.
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Coordinate the execution of trade marketing initiatives that support product launches, promotions, merchandising programs, and channel growth strategies.
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Support the development and deployment of merchandising solutions, point-of-purchase materials, signage, displays, retail fixtures, and in-store branding elements.
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Coordinate the creation and distribution of promotional flyers, sales collateral, customer presentations, and retail support materials.
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Partner with Brand Marketing, Product Marketing, Channel Marketing, and Sales teams to ensure alignment on business priorities and execution plans.
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Support project timelines, budgets, asset development, approvals, and deployment schedules to ensure on-time delivery of marketing initiatives.
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Collaborate with external vendors, agencies, printers, and production partners to execute marketing programs efficiently and effectively.
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Assist in gathering and organizing market feedback, competitive information, and field intelligence to identify opportunities for continuous improvement.
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Maintain and organize marketing assets, ensuring materials are current, localized when required, and aligned with Milwaukee Tool brand standards.
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Support trade shows, customer events, training sessions, and distributor marketing activities as needed.
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Assist in tracking project performance, execution quality, and adoption of merchandising initiatives across key channels.
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Demonstrate extreme ownership while identifying opportunities to improve processes, execution efficiency, and overall effectiveness of trade marketing programs.
Qualifications
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Bachelor's degree in Marketing, Business Administration, Communications, or related field.
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0-3 years of experience in marketing, trade marketing, merchandising, sales support, retail marketing, or related functions.
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Conversational English required; ability to communicate effectively in both written and verbal settings.
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Strong organizational skills with the ability to manage multiple projects simultaneously.
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Demonstrated critical thinking and problem-solving capabilities.
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High level of initiative, curiosity, and eagerness to learn.
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Strong attention to detail and commitment to executional excellence.
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Excellent interpersonal and communication skills.
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Ability to influence and collaborate across cross-functional teams.
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Proficiency in Microsoft Office Suite, including PowerPoint and Excel.
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Experience working with creative assets, marketing materials, retail programs, or merchandising initiatives is a plus.
Key Success Factors
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User Focused
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Solution Driven
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Strong Sense of Ownership
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Speed, Agility, and Urgency
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Cross-Functional Collaboration
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Continuous Learning Mindset
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Strong Execution and Follow-Through
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Ability to Adapt and Thrive in a Fast-Paced Environment
What We're Looking For
We're looking for someone who is hungry to learn, willing to take on challenges, and excited to build a career in marketing. The successful candidate will bring energy, curiosity, and a strong desire to contribute to Milwaukee Tool's continued growth by helping deliver world-class retail experiences and execution across our channels.