[Hiring] Brand Manager @Javvy Coffee Company

Role Description

We're looking for a Brand Manager to help bring Javvy's brand strategy, product innovation, partnerships, and integrated marketing initiatives to life. This is a highly cross-functional, hands-on role for someone who thrives at the intersection of strategic thinking, creative storytelling, and exceptional execution.

• Execute integrated brand campaigns across product launches, seasonal moments, retail activations, and strategic initiatives.
• Contribute to brand positioning, storytelling, campaign concepts, and creative briefs that strengthen Javvy's identity and consumer connection.
• Manage go-to-market plans, marketing calendars, campaign timelines, and cross-functional deliverables from concept through launch.
• Partner with Product Development and Brand leadership to bring new products, flavors, and category extensions to market.
• Support product positioning, naming, packaging direction, consumer insights, and launch strategy.
• Help identify and execute strategic brand collaborations, licensing opportunities, and cultural partnerships.
• Partner with PR agencies and internal teams to drive brand storytelling, media opportunities, and communications initiatives.
• Coordinate experiential marketing, events, sampling programs, and brand activations that drive awareness and consumer engagement.
• Manage external partners, vendors, and agencies to ensure seamless execution.
• Collaborate with Retail, Ecommerce, Creative, Social, and Influencer teams to deliver cohesive brand experiences across DTC, Amazon, and national retail accounts.
• Support retailer-specific marketing initiatives, launch materials, and consumer-facing campaigns.
• Own day-to-day project management across multiple brand initiatives, ensuring timelines, deliverables, and stakeholders remain aligned.
• Proactively identify roadblocks, manage priorities, and drive projects forward with minimal oversight.
• Track campaign performance, budgets, and key learnings to inform future brand initiatives.
• Support post-launch performance recaps for product launches and integrated campaigns, consolidating cross-functional results, evaluating performance against KPIs, and identifying actionable insights and opportunities to optimize future launches.

Qualifications

• 3–5+ years of experience in brand marketing, integrated marketing, or a related role, ideally within CPG or a high-growth consumer brand.
• Proven ability to independently manage campaigns, product launches, or complex cross-functional marketing initiatives.
• Strong creative instincts with an understanding of brand positioning, storytelling, and consumer marketing.
• Exceptional organizational and project management skills with meticulous attention to detail.
• Excellent communication skills and the ability to collaborate effectively across departments and with external partners.
• A proactive, solutions-oriented mindset with a strong sense of ownership and accountability.
• Comfortable navigating ambiguity, shifting priorities, and the fast pace of a growing business.
• Experience across DTC, retail, product innovation, PR, or brand partnerships is a must.
• Passion for consumer brands, food and beverage, wellness, and emerging cultural trends.

Benefits

• Competitive Salary
• 100% Company-Paid Health, Dental, Vision & Life Insurance for employees (Family coverage available at employee cost)
• 401(k) Retirement Plan
• Parental Leave
• Free Access to Javvy Products
• Career Growth Opportunities
• Collaborative, Fast-Paced Start-Up Environment

Company Description

Javvy is on a mission to set a new standard for café favorites with better-for-you beverages that are craveable, convenient, and without compromise. Positioned at the intersection of café culture, convenience, and functional nutrition, we’re reimagining the drinks people buy every day — proving you don’t have to compromise between great taste and quality ingredients.