[Hiring] Brand & Commercial Marketing Manager @The Adaptavist Group

Role Description

The Brand & Commercial Marketing Manager will play a crucial role in the marketing team and ensure that brand integrity is maintained across everything we do. Requiring excellent stakeholder management and campaign management skills, they will work with other members of the marketing team, including Product Marketing Managers (PMMs), to create, manage and execute on multi-channel marketing campaigns across the ScriptRunner suite of products.

As a brand guardian, they will focus on protecting the brand integrity and consistency of outputs across the marketing spectrum, on project managing work which contributes to our brand goals, and on driving the standard for brand excellence at all times.

This wide-ranging role will also be responsible for supporting the Brand & Commercial Lead in planning, establishing, delivering and optimising the commercial marketing & brand strategy. This will require an understanding of technical products and the SaaS market, strong project management skills and a customer-first mindset.

The role is a 12-month fixed-term contract (maternity cover).

Qualifications

• Experience managing day-to-day relationships with a digital marketing agency, and strong knowledge of paid digital marketing channels and techniques, such as proficiency with Google Ads, LinkedIn Ads, Meta Ads, campaign optimisation & website CRO.
• Experience with campaign optimisation across paid adverts and strong background of using data to make informed changes to optimise campaigns.
• Strong brand management background with experience of brand development and guardianship.
• Strong project management skills with the ability to manage multiple tasks and prioritise effectively.
• Experience in audience segmentation and targeting using HubSpot or similar tools.
• Familiarity with building landing pages and managing brief tickets for creative/digital work.
• Excellent communication and collaboration skills, with the ability to liaise effectively between team members.
• Deep understanding of how to use B2B marketing tactics and best practice to drive leads.
• Excellent copywriting skills.
• Proactive and self-driven, capable of running projects and campaigns independently.
• Strong analytical skills to track campaign performance and provide data-driven insights.

Requirements

• Degree in Marketing, Business, or related field.
• Experience working with complex technical products and the SaaS industry.
• Experience taking new products to market and understanding the appropriate marketing channels at different stages of the product life cycle.
• Proficiency in using marketing automation platforms such as HubSpot for email marketing and workflow creation.
• Understanding of Conversion Rate Optimization (CRO) principles and best practices.
• Familiarity with tools such as Attest for survey creation and Hotjar/Optimizely for website optimization.
• Basic image and video editing skills.
• Experience in social media scheduling and management.
• Understanding of SEO principles and best practices.

Benefits

• Generous holiday (PTO) allowance.
• Flexible working hours.
• MacBooks provided to all employees.
• Support for fully remote workers to set up home offices.
• Exceptional Time Away Policy including 26 weeks of fully paid leave for birthing parents and 13 weeks for non-birthing parents.
• Extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs.
• Trusting, flexible, remote-first way of working.