[Hiring] B2B Marketing Specialist @HireLATAM

Role Description

Our Client is seeking a hands-on, highly experienced Remote Senior B2B Marketing Specialist to own end-to-end demand generation, content creation, and LinkedIn advertising campaigns. Working directly alongside executive leadership and sales teams, this individual contributor position designs and executes multi-channel campaigns targeting enterprise decision-makers in long sales-cycle environments. From writing white papers and designing landing pages to building targeted LinkedIn ad sets and analyzing cost-per-qualified-lead metrics, this team member takes personal responsibility for turning audience interest into measurable sales opportunities.

Key Responsibilities

• LinkedIn Advertising & Executive Thought Leadership:
  • Builds, launches, and optimizes paid LinkedIn advertising campaigns—managing precise audience targeting, creative copy, lead gen forms, retargeting pools, and ad spend budgets.
  • Authors and publishes organic LinkedIn content for corporate channels while guiding executive thought leadership programs to position the brand as a domain authority.
  • Executes account-based marketing (ABM) campaigns targeting key decision-makers across priority verticals (critical infrastructure, public safety, government, aviation, utilities).
• Content Architecture & Sales Enablement:
  • Authors high-impact technical and commercial content—including case studies, white papers, product positioning decks, sales presentation suites, email cadences, and web copy.
  • Develops conversion-optimized landing pages and automated lead-nurturing workflows to guide enterprise buyers through complex sales funnels.
  • Co-develops webinar programs and co-marketing campaigns with technology partners, system integrators, and industry distributors.
• Performance Telemetry & Revenue Alignment:
  • Tracks campaign performance, conversion velocity, cost per qualified lead (CPQL), and pipeline contribution to maximize marketing ROI.
  • Continuously tests ad creative, messaging hooks, audience segments, and promotional offers to refine campaign conversion rates.
  • Partners directly with the sales team to audit lead quality, accelerate follow-up cadences, and improve closed-won conversion rates.

Qualifications

• Required Qualifications:
  • 7+ years of hands-on B2B marketing experience within enterprise technology, SaaS, physical security, aerospace, or technical product industries.
  • Demonstrated practical expertise utilizing LinkedIn Campaign Manager for paid acquisition, lead generation, retargeting, and organic audience building.
  • Superior technical copywriting and messaging skills with a portfolio of personally created assets (white papers, case studies, landing pages, email campaigns).
  • Proficient using CRM systems (HubSpot, Salesforce), marketing automation tools, web CMS platforms, and marketing analytics software.
  • Proven capability marketing to enterprise buyers navigating complex procurement processes with multiple stakeholders.
  • Record of personally executing campaigns that generated verified sales pipeline and measurable revenue contribution.
  • Native-level written and spoken English skills to author polished technical marketing assets and communicate effectively with US leadership and partners.
  • Full availability to work standard business hours (Monday – Friday, regular business hours aligned with US Central Time / CT).
  • High-performance computer setup, HD webcam, noise-canceling headset, and reliable high-speed internet connection in a quiet workspace.
• Preferred Qualifications:
  • Marketing experience within physical security, drone detection, critical infrastructure protection, defense, public safety, or aviation technology.
  • Direct experience executing account-based marketing (ABM) frameworks for high-ticket hardware/SaaS solutions.

Application Disclaimer

• To ensure a fair and efficient hiring process, all applications must meet the mandatory requirements listed in the job description.
• Video Recording is REQUIRED. Your application CANNOT be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be automatically disqualified.
• Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer "NO" to any of these, you will be immediately disqualified from the hiring process for not having the experience requested for the role.
• To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications.
• All important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication.