[Hiring] B2B Marketing Manager @Incredible Health

Role Description

Reporting to the Head of Marketing, the B2B Marketing Manager owns and executes lead generation across Incredible Health's employer business, driving awareness, engagement, and qualified pipeline for our three products: Marketplace, Lyn, and Gale. This is a hands-on role for someone who thrives on building and running campaigns across digital, in-person events, webinars, trade shows, and search, and is accountable for growing our pipeline. The ideal candidate pairs sharp channel execution with an analytical, test-and-learn mindset.

This role is 100% remote and can be located in the following states:

• Alabama
• Arizona
• California
• Colorado
• Connecticut
• District of Columbia
• Florida
• Georgia
• Idaho
• Illinois
• Indiana
• Iowa
• Maryland
• Massachusetts
• Michigan
• Minnesota
• Mississippi
• Missouri
• Nebraska
• Nevada
• New Jersey
• New York
• North Carolina
• Ohio
• Oregon
• Pennsylvania
• South Carolina
• Tennessee
• Texas
• Utah
• Virginia
• Washington
• West Virginia

Qualifications

• 4+ years in B2B demand generation or lead generation, ideally in marketplace tech or a startup.
• Proven, hands-on record of building campaigns that drive measurable pipeline and revenue.
• Working mastery of Salesforce, HubSpot, Gong, LinkedIn, and Google.
• Proficient in event-driven marketing: webinars, conferences, trade shows, and speaking engagements.
• Demonstrated AI fluency, with sound judgment about when and how to use it.
• SEO and GEO fundamentals: able to build a keyword strategy, brief content, and interpret organic performance.
• Strong analytical skills, including funnel optimization and channel-level ROI.

Requirements

• A hands-on record of lead generation that drives measurable pipeline.
• Success executing across digital, events, and search.
• Comfort owning a number. You think in pipeline and conversion, not leads and impressions.
• A test-and-learn mindset. You run experiments, read the data honestly, and iterate.
• A clear grasp of our ICP and buyer personas, and the ability to turn that into sharp positioning and messaging.
• Excellent writing. You'll write campaign copy and communicate results across the org.
• Early-stage SaaS experience (Series A to C) is a plus. Health tech or a marketplace is an even bigger plus.
• A self-starter who navigates ambiguity and solves problems.
• An AI-native way of working, with demonstrated success using AI to drive B2B marketing programs and your day-to-day work.

Benefits

• We’re moving quickly so things never get stale.
• We get to make a difference in the lives of healthcare workers who are truly amazing people.
• We are a very high-caliber team of medical doctors, nurses, software engineers, designers, sales leaders, account managers, and more.
• We offer a competitive, market-based salary aligned with your skills and experience.
• Our comprehensive benefits package covers medical, dental, and vision coverage with shared premiums.
• Our company-sponsored 401(k) allows you to save for retirement.
• Commission and/or equity may be offered based on the position.
• Unlimited vacation, so take a break when you need it!
• We have a generous family leave policy so that you can spend time bonding with new additions to your family.
• We welcome candidates with backgrounds that are commonly underrepresented in our industries.
• We deeply value culture, community, and camaraderie amongst our team - we strive to create a work environment that lets you have fun and celebrate (team events and trivia galore!).