[Hiring] B2B Marketing Executive @Inaza

Role Description

We are looking for a hands-on, metrics-driven B2B Marketing Executive (Demand Gen & Outbound) to join us on an initial 6-month contract, with a potential, performance-based path to a permanent full-time role. This is a 100% execution-focused role for an ambitious marketer who loves setting up tools, launching outreach sequences, running paid ad campaigns, and seeing immediate results. We are a fast-growing startup, and you will be building our demand generation engine. If you deliver qualified leads and help build our pipeline over the next 6 months, this transitions into a permanent full-time position.

Key Responsibilities

• Outbound Outreach & Campaign Setup: Build, launch, and monitor outbound cold email sequences using Lemlist (or similar tools like Smartlead/Instantly). Verify contact data and test personalization variables.
• Paid Media & ABM Campaigns: Set up, monitor, and optimize paid campaigns on LinkedIn Ads and Google Search Ads. Run A/B copy tests and ensure our campaigns target enterprise insurance accounts effectively.
• Content & Copywriting: Write clear, compelling B2B copy for cold emails, ad headlines, landing pages, and short case studies.
• Conference & Event Setup: Manage logistics, pre-event email outreach (booking prospect meetings before conferences), and post-event lead follow-ups to convert event contacts into pipeline.
• Campaign Tracking: Track lead conversion rates, click-through rates, lead acquisition costs (CAC), and pipeline generation weekly.

Qualifications

• 3+ years in B2B digital marketing, outbound campaigns, or growth execution.
• Direct, hands-on experience setting up campaigns in Lemlist (or alternative cold outreach software), LinkedIn Campaign Manager, and Google Ads.
• Basic operational experience with CRM platforms (HubSpot, Salesforce, or similar) to track leads and handoffs.
• Based in the EU, set up for contract work, and able to travel occasionally for industry conferences.

Requirements

• Results-Obsessed: You don't just care about "impressions" or "clicks" - you care about whether your campaigns actually generate qualified enterprise leads and pipeline revenue.
• Strong B2B Copywriter: You have a natural ability to write clean, professional, non-spammy outreach emails and punchy ad copy tailored to a corporate audience.
• Proactive Executioner: High energy, eager to test new approaches, and comfortable managing campaign details independently without needing someone to hold your hand.
• Agile & Adaptable: You are comfortable working in a fast-paced startup environment, setting up marketing infrastructure from scratch, and iterating quickly based on the data.

Contract Terms & Package

• Performance-Based Conversion: 6-Month Initial Contract with potential for permanent role in future.
• Compensation: Competitive 6-month pro-rata contract package (€35,000–€45,000 equivalent annual base, aligned with the Irish market).
• Setup: Remote-first in Ireland or an EU country with periodic team meetups in Dublin and event travel.