[Hiring] B2B Lead Generation & Marketing Manager @Prometeo Talent

Role Description

We are seeking an experienced B2B Lead Generation & Marketing professional to take ownership of lead generation and marketing activities to support business growth within the technology and data protection space.

• Build a consistent pipeline of qualified prospects and new business opportunities.
• Identify target audiences, develop and execute campaigns, nurture leads, and convert engagement into qualified meetings for the sales team.
• This is a highly autonomous, hands-on role.
• The ideal candidate will combine strong B2B lead-generation capabilities with sufficient marketing and technical understanding.

Key Responsibilities

• Lead Generation: Develop and execute B2B lead generation strategies across LinkedIn and other relevant channels, focusing on generating qualified meetings and pipeline.
• Targeting & Campaign Strategy: Define ideal customer profiles, target industries, buyer personas, and pain points, and develop targeted campaigns and messaging accordingly.
• Lead Qualification & Nurturing: Conduct initial conversations with prospects to assess fit, nurture qualified leads, and hand relevant opportunities over to the sales team.
• Sales Follow-up: Maintain visibility into leads after handoff, follow up with the sales team on meeting outcomes, and ensure prospects are appropriately progressed or nurtured.
• Content & Marketing: Identify content needs, create key materials directly, or coordinate freelancers/agencies when needed.
• Marketing Automation & Analytics: Manage lead capture, nurture workflows, and campaign tracking in Salesforce/HubSpot. Monitor key performance indicators including CTR, CPL, qualified leads, meetings, pipeline contribution, and ROI.
• Partner & Channel Marketing: Coordinate with key vendor partners to execute co-branded campaigns and maximize Market Development Funds (MDF).

Qualifications

• Academic background in marketing.
• 3+ years of experience in B2B lead generation, preferably within technology, IT services, managed services, SaaS, cybersecurity, infrastructure, cloud, or related industries.
• Advanced English level.
• Hands-on experience with LinkedIn Sales Navigator, email marketing, digital campaigns, or outbound B2B outreach.
• CRM experience (e.g., Salesforce, HubSpot).
• Demonstrated ability to generate qualified B2B leads and sales meetings, not only marketing engagement.
• Highly autonomous, proactive, and results-oriented, with the ability to take ownership of the lead-generation process.

Preferred Qualifications

• Understanding of concepts related to managed services, IT infrastructure, cybersecurity, data protection, backup/disaster recovery, cloud, or storage solutions.
• Experience working with technology vendors such as Cohesity, Rubrik, Pure Storage, Cisco, AWS, or similar companies.
• Experience working with freelancers, agencies, or external content creators.

Benefits

• 100% remote
• PTO
• Paid local public holidays
• Sick days
• Base Salary in USD + Performance-Based Incentives
• Contractor modality