[Hiring] Audience Insights Analyst @MarCom Group

Role Description

The Audience Insights Analyst is a member of MarCom Group’s Brand Strategy department, specializing in audience research, workforce intelligence, and candidate persona development to support awareness and recruitment marketing initiatives. This role is responsible for collecting, analyzing, and interpreting labor market data, demographic and psychographic research, workforce trends, and candidate behaviors to develop comprehensive, data-driven audience personas that inform recruitment marketing strategies.

Working collaboratively with Creative, Media, and Account Services teams, the Audience Insights Analyst transforms complex research and workforce data into actionable insights that help clients better understand, attract, and engage priority talent audiences. The position plays a key role in:

• Identifying high-value talent segments
• Understanding candidate motivations and barriers
• Mapping candidate journeys
• Translating audience intelligence into strategic recommendations for messaging, creative development, media targeting, and campaign optimization

The Audience Insights Analyst ensures marketing strategies are grounded in meaningful audience understanding, supported by reliable research methodologies, and aligned with hiring objectives and applicable compliance requirements.

Qualifications

• Bachelor’s degree in Marketing, Market Research, Psychology, Sociology, Data Analytics, Business, Communications, Human Resources, or a related field
• 5+ years of experience in market research, audience insights, workforce analytics, talent intelligence, recruitment marketing, or a related field
• Experience developing audience segments, candidate personas, or research-based audience profiles
• Experience conducting qualitative and quantitative research – including demographic, behavioral, psychographic, geographic, and occupational data - and translating into actionable recommendations
• Proficiency with Microsoft Excel and PowerPoint for analysis, visualization, and presentations
• Strong analytical, communication, organizational, and project management skills
• Ability to collaborate across teams and explain insights to technical and nontechnical audiences

Requirements

• Experience in recruitment marketing, employer branding, talent acquisition, workforce development, or public-sector marketing
• Familiarity with federal hiring, workforce priorities, or specialized talent populations
• Experience with labor market, survey, social listening, digital analytics, CRM, or recruitment funnel tools (i.e. Sprout, Salesforce/Yello, BLS, SEMRush, Qualtrics/Survey Monkey, Lightcast, etc.)
• Experience with data visualization or business intelligence tools such as Power BI or Tableau
• Knowledge of statistical analysis, audience segmentation, research validation, candidate journey mapping, or competitive talent analysis
• Understanding of equal employment opportunity principles, privacy, and responsible use of audience data

Benefits

• Foster Collaboration: We value every voice. We win as one. We proactively seek opportunities to collaborate, reaching across teams and with clients to create solutions together.
• Inspire Possibilities: We imagine more, create boldly, and turn ideas into reality. We stay open-minded, flexible, and creative, always seeking innovative approaches.
• Champion People: We invest in people, and they invest in themselves, so we grow together. We celebrate our team, share wins, and have immense compassion for each other, our clients, and the audiences we serve.
• Lead with Why: We seek to understand, are always curious, and act with intention. We ask “why” to get to the root of challenges and deliver solutions that truly matter.

Company Description

At MarCom Group, our “Core Four” values guide every interaction — with each other and with our clients.