[Hiring] Associate Marketing Manager @Cengage Group

Role Description

At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. This position aligns closely with ed2go, part of Cengage, which is an industry leader in affordable online learning for adults.

• Develop and implement marketing plans that align with Cengage's goals
• Collaborate with cross-functional teams to deliver results through alignment
• Analyze market trends and determine strategic opportunities
• Implement and manage innovative marketing strategies
• Support internal and external communications through technology
• Provide effective support to the marketing team to help achieve objectives

Qualifications

• BS or BA in Marketing, Communications, Business, or a related field
• Ability to effectively manage multiple priorities
• Proficiency in market analysis and strategy development
• Self-motivated with a strong focus on responsiveness
• Highly organized with attention to detail
• Outstanding written, verbal, and presentation skills
• Positive, collaborative approach with strong interpersonal skills
• Passion for digital education and positive customer outcomes
• Experience with B2B and B2C marketing
• Ability to lead cross-functional or group projects
• Experience optimizing and automating marketing processes and campaigns

Requirements

• Multiple years of experience in marketing roles
• Practical experience with eCommerce and online customer acquisition strategies
• Proficiency with Salesforce Pardot, Amplitude, Google Analytics, and WordPress
• Proficiency with Adobe Creative Suite and email service platforms
• Proficiency in Microsoft Office Suite
• Knowledge of government education funding
• Experience delivering campaigns across a variety of marketing channels
• Experience using AI tools to support marketing and other professional functions
• Channel marketing experience
• Product marketing experience

Benefits

Cengage is committed to working with broad talent pools to attract and hire strong and highly qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [email protected].

Company Description

Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.

• We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide.
• Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.