[Hiring] Associate Manager, Influencer Marketing @Instacart

Role Description

We’re hiring an Associate Manager, Influencer Marketing to build and scale a network of culturally relevant creators who can bring Instacart’s brand to life through ongoing, creator-led storytelling. This role will help us:

• Remain relevant in the moments that matter.
• Create a consistent pipeline of engaging social content.
• Unlock creator opportunities across Brand Marketing, Organic Social, Product Marketing, and our broader commercial ecosystem.

This is a remote-based role reporting to the Senior Manager, Influencer Marketing.

What you'll cook up in your first year

• Build a scalable, always-on creator engine:
• Establish and manage a consistent pipeline of 6–12 creator partnerships per month.
• Create a reliable cadence of culturally relevant content across Instagram, TikTok, YouTube Shorts, and emerging platforms and formats.
• Bring an established network and grow strong creator relationships:
• Come into the role with trusted relationships across creators, talent managers, agents, and influencer agencies.
• Continue expanding that network for stronger access to established and emerging talent.
• Deliver creator partnerships efficiently and responsibly:
• Own creator budgets, negotiations, contracting, usage rights, exclusivity, and performance tracking.
• Establish clear measurement and reporting practices.
• Make creators a stronger resource across the business:
• Become a trusted creator partner to various cross-functional teams.
• Keep Instacart ahead of creator culture:
• Proactively identify emerging talent, formats, platforms, and cultural opportunities.

How You’ll Spend Your Time

• 80% Always-On Creator Partnerships: ongoing relationship management, content collaboration, organic and paid content pipeline, giveaways, organic social initiatives.
• 10% Trend Spotting: Emerging creator culture analysis, platform trend forecasting, identifying new creators and formats, social trends.
• 10% Experiential Support: support the creator components of experiential programs throughout the calendar year.

Qualifications

• 5–6 years of experience in influencer marketing, creator partnerships, social media, experiential, or a related marketing discipline.
• Demonstrated experience independently managing creator partnerships or campaigns from talent identification and outreach through negotiation, contracting, content development, launch, and reporting.
• Strong knowledge of the creator and social landscape across TikTok, Instagram, YouTube, and emerging platforms.
• Experience negotiating creator partnerships and managing budgets, rates, deliverables, usage rights, and exclusivity.
• Established relationships across the creator ecosystem, including creators, talent managers, agents, and/or influencer agencies.
• Strong project management and organizational skills, with experience managing multiple creators, timelines, budgets, and deliverables simultaneously.
• Excellent written and verbal communication skills, with demonstrated ability to proactively manage stakeholders and work cross-functionally.

Requirements

• You live and breathe creator culture.
• You’re a relationship builder.
• You know how to get a deal done.
• You’re an operator at heart.
• You communicate before someone has to ask.
• You understand the bigger picture.
• You thrive in the pace of culture.

Benefits

• Highly market-competitive compensation and benefits.
• Remote work flexibility.
• New hire equity grant and annual refresh grants.