[Hiring] Associate Manager, Influencer Marketing @Instacart

Role Description

We’re hiring an Associate Manager, Influencer Marketing to build and scale a network of culturally relevant creators who can bring Instacart’s brand to life through ongoing, creator-led storytelling. This role will help us remain relevant in the moments that matter, create a consistent pipeline of engaging social content, and unlock creator opportunities across Brand Marketing, Organic Social, Product Marketing, and our broader commercial ecosystem.

• Build a scalable, always-on creator engine:
• Establish and manage a consistent pipeline of 6–12 creator partnerships per month.
• Create a reliable cadence of culturally relevant content across Instagram, TikTok, YouTube Shorts, and emerging platforms and formats.
• Bring an established network and grow strong creator relationships:
• Come into the role with trusted relationships across creators, talent managers, agents, and influencer agencies.
• Continue expanding that network for stronger access to established and emerging talent.
• Deliver creator partnerships efficiently and responsibly:
• Own creator budgets, negotiations, contracting, usage rights, exclusivity, and performance tracking.
• Ensure programs launch on time, stay within budget, and deliver against defined goals.
• Make creators a stronger resource across the business:
• Become a trusted creator partner to various teams, helping identify the right talent and creator opportunities.
• Keep Instacart ahead of creator culture:
• Proactively identify emerging talent, formats, platforms, and cultural opportunities.

Qualifications

• 5–6 years of experience in influencer marketing, creator partnerships, social media, experiential, or a related marketing discipline.
• Demonstrated experience independently managing creator partnerships or campaigns from talent identification and outreach through negotiation, contracting, content development, launch, and reporting.
• Strong knowledge of the creator and social landscape across TikTok, Instagram, YouTube, and emerging platforms.
• Established relationships across the creator ecosystem, including creators, talent managers, agents, and/or influencer agencies.
• Strong project management and organizational skills, with experience managing multiple creators, timelines, budgets, and deliverables simultaneously.
• Excellent written and verbal communication skills, with demonstrated ability to proactively manage stakeholders and work cross-functionally.

Requirements

• You live and breathe creator culture.
• You’re a relationship builder.
• You know how to get a deal done.
• You’re an operator at heart.
• You communicate before someone has to ask.
• You understand the bigger picture.
• You thrive in the pace of culture.

Benefits

• Highly market-competitive compensation and benefits.
• Remote work flexibility.
• New hire equity grant and annual refresh grants.