Role Description
This individual is responsible for the development, implementation, and execution of tactics related to myBeOne Support, program education, awareness and promotions to support the continued growth of BRUKINSA® (zanubrutinib), BEQALZI (sonrotoclax), TEVIMBRA (tislelizumab) and upcoming new indications and new molecular entity launches. The position requires strong leadership, communication, and cross-functional collaboration skills.
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Patient Services Strategy & Execution
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Drive program awareness and understanding for internal and external audiences.
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Support development and execution of patient support programs and initiatives to optimize patient access.
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Strengthen integration across patients and healthcare providers to enhance overall patient experience.
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Translate field insights and customer needs into a value proposition that refines patient services materials and messaging.
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Promotional Strategy & Material Development
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Lead development and execution of patient services materials in alignment with approved labeling and compliance standards.
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Manage end-to-end promotional material lifecycle, including distribution coordination, inventory management, and field communications.
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Support development of personal and non-personal marketing programs, including patient-focused campaigns.
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Coordinate promotional review submissions (PRC) to ensure regulatory, legal, and compliance alignment.
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Distribution & Channel Collaboration
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Identify promotional and strategic opportunities within distribution and specialty pharmacy partners.
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Partner with internal and external stakeholders to align distribution strategies with patient access initiatives.
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Support optimization of channel visibility and patient access solutions.
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Cross-Functional Leadership
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Collaborate with Market Access, Marketing, Sales, Medical Affairs, HEOR, Legal, Compliance, Advocacy and Commercial Operations teams to ensure aligned execution.
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Act as a liaison to agencies, vendors, and third-party partners to support delivery of initiatives.
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Lead cross-functional project execution and ensure alignment to timelines and business objectives.
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Insights, Analytics & Performance Tracking
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Partner with business analytics to monitor performance of patient services and promotional initiatives.
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Assess effectiveness of campaigns and programs and identify opportunities for optimization.
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Leverage data to inform strategy and improve engagement outcomes.
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Align with Marketing teams on product-specific and portfolio goals and KPIs for key initiatives/resources.
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Assist with development of new team members and foster a positive culture within the team and with cross-functional colleagues.
Qualifications
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Bachelor’s degree in marketing or related fields with 8+ years of relevant experience in biotech/pharmaceutical and/or healthcare industry.
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Experience in one or more areas:
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Patient services / patient support
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Market access / reimbursement
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Marketing / promotional strategy
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Digital / Non personal promotion
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Product launch experience preferred
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Oncology or specialty therapeutics experience strongly preferred
Requirements
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This position will not be responsible for management of direct reports. However, it will require significant agency management, and cross-functional team leadership.
Benefits
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Salary Range: $145,200.00 - $195,200.00 annually.
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Comprehensive benefits package that includes:
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Medical
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Dental
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Vision
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401(k)
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FSA/HSA
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Life Insurance
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Paid Time Off
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Wellness
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All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock.
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Eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan.