Role Description
The Associate Director, Paid Social is responsible for independently leading paid social strategy, performance, and client relationships across a portfolio of accounts while developing and mentoring a high-performing team. This person brings deep expertise in performance marketing and/or CPG brand strategy, with the ability to translate complex business challenges into actionable, full-funnel strategies that drive measurable growth.
Key responsibilities include:
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Independently lead paid social strategy, performance, and client relationships across a portfolio of accounts.
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Serve as the senior paid social expert and trusted strategic advisor for assigned clients.
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Maintain deep hands-on platform expertise, with the ability to audit accounts, build campaigns, troubleshoot issues, and implement optimizations.
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Lead, mentor, and develop senior strategists and media buyers.
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Ensure operational excellence across campaign activation, QA, pacing, budget management, reporting, and client communication.
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Collaborate with Paid Social Directors and cross-functional teams to advance creative innovation and measurement best practices.
Qualifications
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6+ years of paid social experience, including agency experience independently leading strategy, performance, and client relationships.
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Proven track record developing and executing full-funnel, performance-driven paid social strategies.
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Advanced hands-on expertise across major paid social platforms, particularly Meta and TikTok.
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Demonstrated ability to independently build and optimize campaigns and audit account structures.
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Proven experience managing and mentoring paid social teams.
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Exceptional written, verbal, and presentation skills.
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Strong understanding of creative strategy, testing methodologies, attribution, and performance measurement.
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Advanced Excel skills; experience with eCommerce analytics and attribution platforms is preferred.
Requirements
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Hands-on experience within paid social advertising platforms.
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Ability to independently build, audit, and optimize campaigns.
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Strong understanding of what drives performance inside the platforms.
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Ability to lead client conversations and diagnose performance challenges.
Benefits
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Remote-first workplace designed to support flexibility and connection.
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Comprehensive medical, dental, and vision benefits, plus a generous retirement program.
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Thoughtful parental leave and return-to-work program.
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Flexible Time Off, sabbatical opportunities, paid holidays, and quarterly Company โRechargeโ Days.
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Ongoing learning and development opportunities.
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A commitment to transparent DEIB practices.