Role Description
The Associate Director, Digital Experience provides senior leadership across a portfolio of client accounts while supporting the broader growth and development of the Digital Experience team. This role is a strategic partner to clients and to internal leadership, responsible for driving account performance, team excellence, and new business support.
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Account Portfolio Leadership
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Lead a portfolio of high-value and/or complex client accounts as the senior strategic partner.
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Hold accountability for overall client satisfaction, retention, and revenue performance across the portfolio.
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Set the strategic vision for each account and ensure alignment of digital programs to client mission and business goals.
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Lead senior client presentations, annual reviews, and strategic planning sessions.
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Digital Strategy & Innovation
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Develop sophisticated, integrated digital strategies that span email, CRO, digital media (paid search, paid social, programmatic), texting, and emerging channels.
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Bring forward-thinking POVs on digital trends, audience behavior, and technology to client engagements.
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Lead budget development, multi-year projections, and financial reporting at the account level.
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Team Leadership & Development
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Directly manage Managers and/or Sr. Managers, providing coaching, performance feedback, and career development support.
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Build team capacity and ensure high standards of work quality across accounts.
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Contribute to hiring, onboarding, and team culture.
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Operational Excellence
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Partner with Pod Managers and department leads to optimize internal workflows and cross-functional delivery.
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Identify systemic issues in account management processes and drive solutions.
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Help establish and refine best practices, templates, and tools for the Digital Experience team.
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Business Development
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Support new business efforts including pitches, proposals, and scoping for prospective digital clients.
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Identify and develop organic growth opportunities within existing accounts.
Qualifications
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Bachelor's degree required; advanced degree preferred.
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6-8 years of experience in digital marketing, with significant agency account management experience.
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Demonstrated success leading complex, multi-channel digital programs and managing client portfolios.
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Experience managing and developing direct reports.
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Strong executive presence and communication skills; ability to present and influence at senior levels.
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Deep knowledge of digital channels including email, paid media, CRO, and texting.
Requirements
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Location: remote.
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Pay Range expected for the position: $80,000 - $105,000 annually.
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The position level and compensation for this role will be determined based on the market location, experience, job skills, and qualifications of the candidate.
Benefits
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RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits.
Company Description
RKD Group, a direct response marketing and advertising agency, is seeking an Associate Director, Digital Experience to achieve breakthrough results that make a positive impact in this world. By joining our team, you become an integral part of that mission. With our headquarters located in Dallas, Texas, RKD Group is a remote-first company that has helped hundreds of nonprofits raise billions of dollars to fulfill their missions.