[Hiring] Associate Director, Creative Strategy @Darkroom

Role Description

We’re looking for a visionary creative leader with deep experience in developing ad concepts for digital paid media advertising formats on Meta, TikTok, and other channels. You’re able to dive deep into the pixels and give tactical feedback on design and video, but understand how to thread the needle between performance frameworks, creative testing, and world-building assets. You’re likely a Creative Strategist by trade with a background in Design, Video Editing, or Performance Marketing. You are hyper-focused on paid media performance and developing advertisements that sell products and services.

You'll work on our Performance Creative service—our AI-powered creative strategy engagement for paid media clients that want to work with us on the following:

• Expertise: Engage us for our expertise in creative strategy, which includes assessing the efficacy of their ad hooks, ad bodies, and general creative direction.
• Sales: Deliver game-changing creative ads that sell their products and services better than anyone else.
• Diversity: Increase the creative diversity of their ad program through the use of multiple ad formats: statics, motion, video, UGC, AI.
• Volume: Increase the volume of their performance creative program by delivering upwards of 50-100 new ads per month with the intention of scaling that as needed.

This role is ideal for someone who thrives at the intersection of creativity, AI, and performance - combining bold visual storytelling with data-informed design decisions. You'll report to the Director of Creative and lead the management of Designers and Editors to execute paid media assets across a variety of formats, including static ads, short-form videos, motion graphics, and UGC content. Your work will directly impact client performance by delivering a high volume of ad concepts, elevated creative direction, and data-backed testing frameworks.

This is a fully remote role operating in the EST Time Zone and all business is conducted 100% in English.

Qualifications

• 3+ years of creative strategy work on performance ad programs, with specific focus working on short form video and statics.
• A digital portfolio showcasing performance ad work that includes short-form video, motion, and statics.
• You can storyboard, cut, and ship ads.
• You speak in hooks, angles, and metrics.
• You already use tools like ChatGPT, Midjourney, Perplexity, Icon, Runway, or similar to increase speed and volume.
• You’re an excellent communicator, both in writing and when presenting to clients.
• You can turn vague goals into testable concepts, track results, and call the next iteration without hand-holding.
• Deep in Figma including Auto Layout, Components, and handoff. Strong in Adobe Creative Suite.

Requirements

• No Meta performance creative ad experience.
• No portfolio link or no performance context.
• Strategy-only with no hands-on design ability.
• Not excellent in client presentation and salesmanship.

Benefits

• Unlimited PTO + US holidays: Rebooting is part of the work. Take the time you need to stay sharp.
• Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time.
• Health & Wellness: Company-sponsored medical, dental, and vision coverage.
• Finances, growth, and retirement: Darkroom offers a robust 401(k) program with company match and profit-sharing opportunities.
• Parental Leave: Flexible parental leave to support new parents during this important transition.
• Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role.
• Compensation: The base salary range for this role is $100,000-$120,000 per year.