[Hiring] Associate Brand Manager @OLIPOP

Role Description

As the Associate Brand Manager, you will own the execution of key components of OLIPOP's marketing strategy, integrated campaign plans and commercialization initiatives. We're looking for a fully proficient brand manager with a strong foundation in classic brand management and a track record of independently moving 360 campaigns from ideation through execution. Working alongside a diverse team of domain specialists, you will connect the brand story, objectives and KPIs, leading assigned projects and workstreams with minimal guidance and keeping them on track. You are comfortable interpreting complex data from a variety of sources and are equally energized by bringing consumer communications to life. Reporting to the Director, Brand Marketing, you will play an active role in translating OLIPOP's brand communications strategy into effective, fun and insightful work, while building a deeper understanding of OLIPOP's corporate strategy and the broader industry.

Responsibilities

• Contribute to the development of marketing strategies and annual plans aligned with company objectives, market trends and consumer needs, and independently own execution of assigned components.
• Monitor brand and business performance, interpret data from a variety of sources, synthesize key learnings and recommend optimizations grounded in an understanding of brand positioning, the consumer target, category dynamics and the competitive set.
• Lead day-to-day execution of assigned integrated marketing campaigns across broadcast, digital, social and influencer channels, seeking manager input at key milestones and ensuring consistent, high-quality delivery against objectives and timelines.
• Manage the brand marketing workstream on cross-functional projects that bring new products, partnerships, flavors and formats to market in alignment with the brand strategy.
• Partner with consumer insights on qualitative and quantitative research and competitive analysis, translating findings into actionable recommendations.
• Track campaign performance, analyze effectiveness and share clear post-campaign learnings and recommendations to improve future work and ROI.
• Manage budgets for assigned projects, maintain accurate tracking and recommend ways to optimize spend.
• Collaborate with internal experts across PR, media, partnerships, social, influencer, loyalty marketing and design to deliver consistent and impactful communications.
• Suggest project priorities and timelines for manager approval, proactively flagging risks and blockers before they impact delivery.
• Act as a resource for less-experienced colleagues, sharing best practices and process improvements that raise the quality and efficiency of the team's work.

Qualifications

• 5+ years of brand management experience, preferably within CPG, with a track record of independently executing campaigns and marketing strategies with excellence.
• Strong analytical and problem-solving skills, with a data-driven approach to developing recommendations and making decisions.
• Full proficiency in marketing principles, brand management, digital marketing and market analysis, with a developing area of subject-matter expertise.
• Strong communication and interpersonal skills, with the ability to collaborate effectively and build alignment across functions and levels.
• Experience leading small projects end-to-end and managing workstreams within cross-functional initiatives, coordinating stakeholders toward shared goals.
• Ability to thrive in a fast-paced, dynamic environment, work independently with minimal guidance, manage multiple priorities and take ownership of deliverables.
• Proficiency with relevant marketing tools and data sources, such as POS, panel data, CRM and analytics platforms.

Requirements

• Reports to: Director, Brand Marketing
• Compensation: $92k-115k plus bonus

Benefits

• We are committed to providing reasonable accommodations to qualified individuals with disabilities or other needs during the application process and employment.