Role Description
The Assistant Brand Manager is responsible for supporting the strategic planning, budgeting, monthly reporting, and product management of our flagship brand in the health and wellness space. This position coordinates with cross-functional teams, such as Finance, Media, Customer Strategy, Sales, Demand/Supply Planning, Medical, Legal, Regulatory, and Consumer Insights to support the achievement of brand objectives.
What You'll Do
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Strategic Planning:
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Support the annual planning process, aggregating key learnings and insights to build compelling brand strategies.
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Collaborate with Brand Experience to build marketing plans that align with brand strategy and meet brand objectives.
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Collaborate with Sales/Customer Strategy to translate brand strategy into meaningful selling materials.
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Budget Management:
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Oversee brand budgets - tracking PO requests, optimizing mix as needed, submitting monthly financial deliverables.
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Manage coupons β submitting code requests, forecasting, and redemption tracking.
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Monthly Reporting:
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Lead Monthly Business Reviews β aggregating latest consumption and shipment data, new product performance, competitive entrants, tactical updates/results.
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Support monthly GPS phasing with consumption trends, customer insights, and program changes to inform and enable consensus.
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Product Management:
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Facilitate changes to packaging, bulk, and new item requests.
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Partner with inventory team to track any OOS/issues and reduce write-offs.
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Partner with medical/legal/regulatory to maintain and approve claims.
Qualifications
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5+ years of professional experience with 2+ years in a highly similar role.
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Branded CPG industry experience preferable, but not required.
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Undergraduate degree required.
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MBA preferred.
Requirements
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Proficient in all Microsoft Office Suite applications, particularly Excel and PowerPoint.
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Strong analytical skills and comfort level building analytical models and working with data to create actionable insights.
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Strong written and oral communication skills, and enthusiasm for leadership.
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Ability to work independently and meet deadlines.
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Must be able to multi-task and follow-up when responses are needed.
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Strong organizational and planning skills are essential.
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Proficiency in coordinating across cross-functional teams in a variety of corporate functions including sales, operations, finance, legal, and regulatory.
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Motivated, energetic, and excited to learn from great leaders in the CPG industry.
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Passion for the health & wellness space a plus.
Benefits
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Up to $36.50 per hour + Overtime
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Medical insurance
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Dental insurance
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Vision insurance
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401(k)
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Disability insurance