[Hiring] Associate Brand Director @Dotdash Meredith

Role Description

The Associate Brand Director, Walmart will play a key role within People Inc.’s Business Management team supporting the Better Homes & Gardens collection at Walmart (BHGxWalmart), with primary responsibility for the strategy and business management of designated product categories. This role will develop deep expertise across assigned categories, building strong relationships throughout the Walmart merchant organization and serving as a primary BHG business partner to drive category performance and growth.

Working within the broader strategy and priorities of the BHGxWalmart business, the Senior Brand Manager will connect business performance, consumer and marketplace insights, product and assortment strategy, and cross-functional partners to translate broader objectives into category-specific strategies and actions.

In-office Expectations: This position is remote and based in Bentonville, Arkansas, with no regular People Inc. in-office requirements. The role is expected to maintain an active presence with Walmart partners in the Bentonville area, including in-person meetings and business activities as needed. Occasional travel to People Inc. offices and other business locations will also be required.

Qualifications

• Bachelor’s degree preferred in Business, Marketing, Merchandising, Retail, or a related field and/or equivalent experience.
• 5–7+ years of experience in brand management, retail merchandising, category management, account management, licensing, consumer products, or a related brand- or retail-focused role.
• Demonstrated experience building and managing relationships with key retail, brand, and/or external business partners.
• Experience managing or influencing category strategy, assortment decisions, business performance, and/or growth initiatives.
• Experience working within or directly supporting a major omnichannel retailer strongly preferred.

Requirements

• Strong commercial and business acumen, with an understanding of retail merchandising, category dynamics, assortment strategy and product development.
• Strategic thinker with the ability to connect category-level details and opportunities to broader brand and business objectives.
• Strong consumer orientation with the ability to incorporate consumer research, marketplace trends and competitive intelligence into business decisions.
• Demonstrated ability to independently lead complex, cross-functional workstreams and influence partners without direct authority.
• Strong problem-solving and organizational skills, with the ability to navigate ambiguity and manage multiple categories, initiatives and priorities simultaneously.
• Excellent verbal, written and presentation skills, including the ability to synthesize complex information into a clear business point of view.
• Collaborative leadership style with the ability to work effectively across internal teams and external organizations.

Benefits

• Medical, dental, vision, and prescription drug coverage.
• Unlimited paid time off (PTO).
• Adoption or surrogate assistance.
• Donation matching.
• Tuition reimbursement.
• Basic life insurance and accidental death & dismemberment.
• Supplemental life insurance and accident insurance.
• Commuter benefits.
• Short term and long term disability.
• Health savings and flexible spending accounts.
• Family care benefits.
• A generous 401K savings plan with a company match program.
• 10-12 paid holidays annually.
• Generous paid parental leave (birthing and non-birthing parents).
• Voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

Company Description

The BHGxWalmart Business Management team sits within People Inc.’s Brand Development organization and supports the Better Homes & Gardens licensed collection at Walmart. The team partners closely with Walmart, external product development partners, and cross-functional People Inc. teams to drive business growth, strengthen the BHG brand, and identify opportunities across the product portfolio.