[Hiring] APAC Marketing Director @LE019 Gymsales Software Pty Ltd

- Join ABC Fitness, the leading technology provider for the fitness industry! Job Description Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together! Our Values Best Life We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact. Growth Mindset We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally. One Team The APAC Marketing Director owns regional demand generation, campaign execution, and localization strategy across Australia, New Zealand, Southeast Asia, and India. This role is responsible for delivering pipeline and revenue growth through non-paid and paid marketing activities, partner programs, local events, and regionalized content that attracts core ICPs and resonates with APAC fitness businesses. You will be the regional “front door” for Marketing — partnering closely with Sales, Customer Success, Product Marketing, and our global brand and content teams to bring the ABC story to life in APAC. This role requires someone who is both strategic and hands-on: an operator who can understand markets and messaging, build campaigns, manage vendors, and drive consistent results in a diverse region. WHAT YOU’LL DO: Regional Demand Generation & Pipeline Growth (Primary Focus) Build and execute quarterly and annual demand generation plans aligned with APAC pipeline targets. Define regional ICPs and core messaging to drive full funnel content development. Manage the full funnel: awareness, lead gen, nurture, MQL → SQL → opportunity progression. Own regional non-paid programs (SEO/AEO, localized content, community, review velocity) in partnership with global teams. Manage and optimize regional paid channels (LinkedIn, Google, Meta where relevant). Partner with Sales Leadership to ensure marketing programs support territory focus, ICP alignment, and local buyer behavior. Regional Campaigns & Localization Localize global campaigns for en-AU, en-IN, en-SG (spelling, currency, examples, compliance considerations). Build regional landing pages, email sequences, templates, and content that reflect APAC use cases, pricing, and unique fitness market dynamics. Partner with global content and creative teams to deliver region-specific case studies, testimonials, and customer stories. Partner Marketing & Community Drive co-marketing programs with APAC partners: gyms, studios, software integrators, influencers, and industry associations. Support marketplaces (Atlassian, HubSpot, Salesforce) with regionally relevant proof. Lead webinars, workshops, and virtual summits tailored to the APAC audience. Build relationships with fitness communities and industry bodies to increase brand visibility. Events, Field Marketing & Brand Execution Own regional event strategy, including conferences, trade shows, user groups, and partner roadshows. Manage regional sponsorships and speaking opportunities. Work closely with the India Coordinator and global EVO teams to ensure consistency and quality across all brand touchpoints. Analytics, Reporting & Forecasting Report weekly and monthly on pipeline performance, MQL/SQL volumes, conversion rates, paid channel ROI, and campaign outcomes. Monitor competitive trends and fitness market signals across the region. Partner with RevOps to ensure lead scoring and routing accuracy for APAC. Cross-Functional Collaboration Work closely with Global PMM (UKI), US/CA Regional Lead, and Creative Services teams. Support launches, messaging, and positioning for APAC in alignment with Product Marketing. Partner with Sales Enablement to ensure APAC sellers have the regional materials they need. Coordinate with shared partner marketers (global) and content creators (US/CA & AUS writers). WHAT YOU’LL NEED: 15+ years of B2B SaaS marketing experience, ideally in demand generation or regional marketing. Experience marketing across APAC markets, with strong understanding of cultural and regulatory nuances. Proven success managing full-funnel programs that drive measurable pipeline. Strong project management and campaign execution skills. Comfortable owning both strategy and hands-on execution. Ability to work cross-functionally across global teams. AND IT’S GREAT TO HAVE Experience in fitness, wellness, or consumer membership-based industries. Familiarity with HubSpot, Salesforce, Google Analytics, Looker, and ad platforms. Experience with SEO, AEO/AI search optimization, or content localization. Strong copywriting, editing, and creative briefing skills. WHAT’S IN IT FOR YOU: Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO! Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws! Fitness Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement Discounts – access to discounts with our partners, such as Dell, Microsoft & many more. Medical/Dental/Vision coverage EAP – we get you help when you need it. Period. Calm App +4 – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16 And more! – so many benefits we couldn’t even fit them all here! At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement. ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:   ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com. About ABC Fitness   ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.   From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together.   Learn more at abcfitness.com  #LI-REMOTE If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us! Our employees are encouraged to be pro-active in expressing their ideas and contributing to the company’s future. We have achieved this through constant pursuit of new developments and innovations in an exciting team environment. Likewise, ABC contributes to our employees’ futures. In addition to our outstanding employee benefits, employees also receive training on an on-going basis allowing them to develop their strengths and move up in the company.