[Hiring] AI Visibility Specialist @Optimum7

Role Description

The AI Visibility Specialist analyzes how brands appear across generative AI platforms and develops strategies to improve their presence in AI-generated answers. Unlike traditional SEO roles focused mainly on keyword rankings, this role focuses on how large language models interpret, reference, and recommend brands.

You will work with:

• AI visibility diagnostics
• Prompt testing frameworks
• Schema analysis
• Long-form content strategies designed to improve AI discoverability

This role reports to the Director of Marketing and collaborates closely with the marketing and content teams.

What You’ll Do:

• Run AI Visibility audits using Zen Media’s diagnostic platform
• Analyze AI visibility reports measuring brand presence in AI responses
• Identify opportunities to improve brand inclusion in AI-generated recommendations
• Create and optimize long-form content designed for AI discoverability and citation
• Conduct schema and structured data audits to improve machine readability
• Optimize page structures so AI systems can easily extract relevant information
• Perform keyword and entity research supporting SEO and AI visibility
• Monitor responses across ChatGPT, Claude, Gemini, and Perplexity to identify patterns
• Collaborate with marketing teams to improve search and AI visibility performance
• Stay updated on trends in AI search behavior and LLM citation patterns

Qualifications

• 2–4 years of SEO experience, ideally in a digital marketing or B2B agency
• Strong understanding of technical SEO, on-page optimization, and content strategy
• Experience with tools such as Google Search Console, Ahrefs, SEMrush, or Screaming Frog
• Strong analytical skills and ability to turn research into actionable insights
• Ability to manage multiple projects and maintain attention to detail
• Strong writing skills for structured long-form content
• Curiosity about generative AI and its impact on search

Requirements

• Experience analyzing AI-generated responses or LLM outputs
• Familiarity with schema markup, entity optimization, and structured data tools
• Understanding how AI models extract and reference web information
• Basic knowledge of HTML, CSS, or JavaScript
• Experience working with B2B or enterprise clients

Benefits

AI-driven discovery is rapidly changing how buyers research vendors. While most marketing teams still focus on traditional search rankings, Zen Media is helping define a new discipline: AI Visibility. In this role, you will help develop strategies that improve how brands appear in AI-generated answers across multiple platforms, placing you at the forefront of a major shift in digital marketing.

Company Description

Zen Media is a leading B2B marketing and PR agency helping enterprise software, healthcare technology, professional services, and manufacturing brands achieve measurable growth and industry leadership.