[Hiring] Affiliate Marketing Senior Strategist @Tinuiti

Role Description

As a Senior Strategist on our Lead Generation Affiliate team, you’ll own performance for lead-gen and pay-per-call programs in verticals like home services, fintech, and education. You’ll also be the team’s go-to expert and trainer, helping our broader strategist and specialist bench manage lead-gen accounts with confidence.

• Serve as a regular point of contact for clients’ strategic and account questions.
• Participate in weekly client calls, oversee account reporting, and handle resulting follow-up questions and communications.
• Develop effective strategies and tactical plans for achieving client goals.
• Own strategy and day-to-day optimization for lead gen (form fills, quotes, applications, enrollments) and pay-per-call programs, driving to CPL, CPA, cost per qualified lead, and lead-to-sale/close-rate goals.
• Build and manage publisher mix across lead-gen-relevant partner types: comparison and review sites, content and SEO publishers, call centers and call-generation partners, lead aggregators, native/search arbitrage partners, and email and coupon partners.
• Manage call-tracking and lead-validation setups, including call duration thresholds, buyer and payout structures, IVR/call-quality scoring, lead scrubbing, deduplication, and disposition feedback loops.
• Lead lead-quality and compliance oversight: fraud detection, TCPA, consent capture (e.g., TrustedForm/Jornaya), disclosures, and vertical-specific regulatory requirements.
• Negotiate and structure payouts (CPL, CPA, CPC/CPQL, per-call, tiered, and revenue-share models) and set bid and payout strategy by vertical.
• Partner with clients' CRM, call-center, and sales teams to close the loop on lead quality and optimize toward downstream outcomes, not just lead volume.
• Analyze program data to find opportunities and identify issues.
• Lead affiliate program recruitment, activation, optimization, compliance, creative assets, and reporting tasks.
• Mediate partnerships and placements with new affiliates.
• Handle relationships with a diverse set of publishers and ensure constant communication & relationship optimization with credible publishers.
• Represent Tinuiti at conferences and events as needed.
• Consistently look for ways to improve current processes or introduce innovative approaches that will add to the client’s success.
• Train and mentor strategists and specialists on lead-gen account management, including building playbooks and SOPs, running workshops and office hours, and reviewing accounts to raise team-wide lead-gen expertise.
• Mentor junior team members and delegate effectively.

Qualifications

• 7+ years of affiliate or performance marketing experience, with 5+ years focused on lead generation.
• Hands-on experience managing pay-per-call and lead-gen programs (call tracking, lead form submissions, lead validation).
• Experience in lead-gen-heavy verticals such as home services, fintech/financial services, and education; insurance, legal, health, and solar also valued.
• Experience with affiliate networks and platforms (Impact, Rakuten, CJ, etc.); lead-gen and call platforms such as Ringba, Invoca, Retreaver, and LeadsPedia/CAKE-type systems are a plus.
• Working knowledge of lead-gen compliance (TCPA, consent capture, vertical-specific rules) and fraud and quality management.
• Strong analytical skills, including funnel and unit economics, with advanced Excel/Sheets and PowerPoint/Slides.
• Bachelor's degree.
• Up to 30% travel – this may fluctuate based on client need.

Preferred

• Experience training or mentoring teammates, or building enablement content.
• Affiliate recruitment, relationship-building, budget management, and daily program operations.
• Experience with CRM or offline-conversion feedback and quality scoring.
• Working knowledge of HTML.

Benefits

• Unlimited PTO: Flexible time off to rest and recharge, along with 20 paid holidays.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement: Match up to 4% of your contributions at 100%.
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity.
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.