Role Description
As a TikTok Shop Affiliate Manager, you'll be responsible for discovering, recruiting, and managing TikTok creators and affiliates through TikTok's Affiliate Center. Youβll play a key role in building affiliate strategies, activating talent, and turning creators into high-performing sales drivers for our clients' TikTok Shops.
Affiliate Recruitment & Activation
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Use TikTok Shopβs Affiliate Center to identify and recruit suitable creators for our brand clients
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Outreach, negotiate, and onboard creators to participate in affiliate campaigns
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Build and maintain long-term relationships with creators, introducing robust rewarding schemes
Campaign Management
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Set up and manage affiliate campaigns, including product gifting, commission structures, and content briefings
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Monitor daily activity and performance metrics (CTR, sales, AOV, GMV and Affiliate %)
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Optimize campaigns to maximize conversions and creator effectiveness
Collaboration & Coordination
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Work closely with the Department Lead, content & paid teams, and clients to ensure alignment between product selection and creator strategy
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Liaise with creators to provide support, creative direction, and ensure brand compliance
Reporting & Optimisation
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Track and report on affiliate campaign results using TikTok Shop dashboards and internal tools
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Share performance insights with internal stakeholders and adjust strategies accordingly
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Continuously test and iterate to improve results over time
Qualifications
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Proven experience with TikTok Shop or other social commerce platforms (Amazon, Shopify, etc.)
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Deep understanding of TikTok as a platform: trends, content, creators, and commerce tools
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Experience managing teams and/or affiliates/influencer programs
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Highly organized, data-driven, and comfortable juggling multiple accounts
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Strong communication and client-facing skills
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Startup or agency background is a big plus
Nice to Have
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Previous experience managing DTC eCommerce stores
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Background in digital marketing, influencer strategy, or paid social
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Experience with TikTok Creator Marketplace and Shop Affiliate features
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Working knowledge of tools like Shopify, WooCommerce, or other eComm platforms
Benefits
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You will be part of a world-class team made up of high-performing individuals
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You will gain deep insight into how high-growth brands scale using creative strategy and paid social