[Hiring] Acquisition Team Lead @Giti2c

Role Description

Lead and scale user acquisition for an iGaming brand across LATAM (Argentina, Colombia, Chile, Peru, Mexico). Build and manage a cross-channel acquisition team and agency/affiliate ecosystem, own channel budgets, forecasting and media-mix allocation, and run continuous testing to optimise performance. Set and track KPIs, drive cross-team collaboration and accountability, investigate and resolve underperformance end-to-end, and focus relentlessly on funnel optimisation.

Qualifications

• 6+ years in performance marketing/acquisition with at least 3+ years leading teams in iGaming, betting or adjacent verticals (fintech, gambling, sports media);
• Proven track record of scalable acquisition in LATAM, with demonstrable results in Argentina, Colombia, Chile, Peru and Mexico. Provide metrics (e.g., CAC, ROAS, deposit rates, LTV) from past campaigns;
• Deep expertise in paid media, programmatic, Google Ads, Meta Ads, native/social channels, SEO, Social Media platforms, and affiliate marketing;
• Strong analytical skills: cohort analysis, LTV modeling, multi-touch attribution, BI tooling (QS, Power BI) and advanced Excel;
• Experience managing big budgets and optimising for profit-driven KPIs;
• Leadership experience: hiring, structuring teams, performance management and cross-functional collaboration;
• Familiarity with iGaming compliance, advertising restrictions, payment flows, fraud/KYC and responsible gaming best practices in LATAM;
• Excellent Spanish (native or near-native) and fluent English. Portuguese proficiency is a plus;
• Data-driven, hands-on and comfortable in fast-paced, test-and-learn environments.

Requirements

• Define and execute LATAM acquisition strategy (paid, PPC/Google, social media, SEO, affiliates);
• Build, hire and manage the acquisition team where needed (media buyers, PPC, SEO, SMM, affiliates, analytics);
• Own channel budgets, bidding strategies, forecasting and managing the media mix;
• Run a constant experimentation program: design, prioritise and execute A/B and multivariate tests across creative, targeting, landing pages and offers; iterate rapidly based on results;
• Drive accountability: require collaboration from Product/CRM/Legal/Finance/PSP/CS and "documented" justification for underperformance;
• Set, track and deliver on KPIs;
• Investigate and resolve underperformance end-to-end (tracking, creatives, traffic quality, payments, product, communication, etc.);
• Focus and optimize the funnel (traffic → registration → deposit → retention) and reduce leakage;
• Manage agencies, affiliates and partners' contracts;
• Implement tracking/attribution and deliver regular performance reports and forecasts;
• Localise campaigns for Argentina, Colombia, Chile, Peru and Mexico; ensure regulatory compliance.

Benefits

• Our positive workplace atmosphere creates a culture of collaboration and support, making it a place you'll love working in;
• We offer competitive compensation and regular career development reviews to motivate you to reach your full potential and love the work you do;
• With flexible working hours and remote options, you'll love the freedom to work on your terms;
• We offer a generous vacation and sick leave policy, allowing you to take time off and enjoy a work-life balance;
• You'll love working here because we provide financial assistance for professional development, helping you stay ahead of the curve and love your career path;
• Our Educational Allowances give you the opportunity to expand your knowledge and experience, not only in your work but also in other areas;
• You'll love the monthly allowance for personal activities, giving you the opportunity to pursue your interests and hobbies outside of work;
• At our company, we prioritise the health and well-being of our employees, which is why we offer comprehensive health insurance plans;
• Our referral program rewards you for bringing top talent to the company, making it a place you enjoy sharing with others;
• With engaging team-building activities and corporate parties, you'll love being part of our community and team spirit.