[Hiring] Account Based Marketing Manager @Virtualitics

Role Description

Own and execute account-based marketing programs for Virtualitics' priority public sector account pods:

• U.S. Navy
• U.S. Marine Corps
• U.S. Air Force
• U.S. Space Force
• U.S. Army
• NatSec
• COCOMs
• Federal Systems Integrators (FSIs)

• Partner with GTM stakeholders to build account-based marketing plans that align messaging and content to each pod's mission priorities and procurement cycle.
• Plan and run integrated ABM campaigns across prioritized marketing channels tailored to named accounts within each pod.
• Represent Virtualitics at government/defense-focused events, including flagship/service-level events [e.g., AFA Air, Space & Cyber, Sea-Air-Space, AUSA], managing pre/onsite/post-event activations and amplification.
• Maintain a shared view of account engagement and pipeline influence in Salesforce Marketing Cloud Account Engagement, and report program performance to GTM stakeholders.
• Develop tailored content and enablement assets, including one-pagers, case studies, presentations, etc., in partnership with GTM, tech/product, mission success teams to support pod-specific sales conversations.
• Work with the Marketing Director to prioritize account coverage and adjust program investment based on pipeline stage and account tier.

Qualifications

• 5+ years of experience in account-based marketing, field marketing, or public sector marketing, ideally supporting defense, intelligence, or federal civilian audiences.
• Demonstrated experience building and running multi-channel ABM programs against named account lists.
• Working knowledge of the public sector buying process and the mission priorities of DoD service branches, COCOMs, or NatSec organizations.
• Experience partnering directly with GTM stakeholders to align marketing investment with pipeline goals.
• Willingness to travel to industry conferences and events [up to 25%].
• Strong industry writing and communication skills, with the ability to translate technical capabilities into compelling mission-relevant value propositions for multiple personas.

Requirements

• Prior experience at a company serving defense, national security, or critical infrastructure customers.
• Experience marketing to or within Federal Systems Integrators (FSIs).
• Familiarity with Salesforce and Account Engagement (Marketing Cloud), or equivalent CRM and marketing automation platforms.
• Bachelor's degree in marketing, communications, or a related field, or equivalent experience.
• Must provide one writing sample during the interview process.
• Candidates based near our West Coast (CA) or East Coast (NOVA) offices are preferred.

Benefits

• Highly competitive compensation.
• Meaningful equity participation.
• Fully paid medical, dental, and vision coverage for you and your dependents.
• Unlimited PTO and flexible work arrangements.
• Remote flexibility and hybrid options for team members based in the Los Angeles or Washington, DC areas.