[Hiring] Account-Based Marketing Manager @Fieldwire

Role Description

We're looking for a hands-on ABM Manager who cares about pipeline, loves working with sales, and wants to make a real impact on ARR. You'll build and run Fieldwire's account-based marketing strategy from the ground up. Reporting to the Growth Marketing Team Lead, you'll partner closely with Sales, Sales Enablement, Marketing Operations, Content, Product Marketing, and regional teams to turn account intelligence into coordinated programs that create pipeline, accelerate revenue, and strengthen alignment across our go-to-market organization.

What you’ll be doing

• Owning the 6sense platform day to day, managing intent data, building audiences, monitoring account engagement signals, and surfacing actionable insights to sales and marketing teams.
• Building and maintaining Fieldwire's target account list, working closely with sales to define and continuously refine our ICP across markets and segments.
• Designing and executing multi-channel ABM campaigns targeting high-priority accounts, coordinating across paid media, email, content, and sales outreach to deliver a coherent account experience.
• Working closely with sales teams across markets to align on target accounts, share intent signals in real time, and build a tight feedback loop on lead quality and pipeline progression.
• Collaborating with the digital agency, design, and content teams to develop account-specific assets and messaging that resonate with target personas in construction and field operations.
• Defining and tracking ABM performance metrics including account engagement, pipeline influenced, and deal velocity, and report regularly on program performance with clear recommendations.
• Managing budgets and resources effectively, ensuring maximum ROI on ABM initiatives.
• Contributing to the broader demand generation strategy alongside the CRO and Lifecycle Manager, identifying opportunities to connect ABM efforts with inbound and lifecycle motions.

Qualifications

• Bachelor's degree in Business, Marketing, or similar field.
• 4-6 years of experience in B2B SaaS demand generation or ABM, with demonstrated hands-on ownership of account-based programs, not just support.
• Direct, hands-on experience with the 6sense platform.
• Solid understanding of how marketing and sales motions connect, including MQL logic, pipeline stages, and CRM data flows in Salesforce.
• Experience with Marketo or a comparable marketing automation platform.
• Comfortable operating independently in a fast-paced environment where priorities shift and not everything is defined for you.

Requirements

• Experience in construction tech, field operations software, or other industry-specific B2B SaaS.
• Exposure to multi-market or international campaign execution.
• Experience with Dreamdata or similar revenue attribution platforms.
• Familiarity with LinkedIn Ads and intent-based audience targeting.

Compensation

The estimated pay ranges for this role are as follows: $130,000- $150,000. The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors such as your skills, qualifications and experience. In addition to the salary you may be eligible for a corporate bonus which can range up to 30%.

Company Description

The field-first construction platform for less busywork and more building. Trusted on 4M+ projects worldwide, Fieldwire by Hilti gives crews reliable access to plans, tasks, and updates on one simple platform. It unites the field and office around a single, transparent source of truth, keeping teams aligned from start to finish. Designed for easy adoption, crews gain real-time visibility into progress, clear ownership of work, and the context to make confident decisions. As part of the Hilti Group, Fieldwire combines deep construction expertise with modern digital innovation to deliver better outcomes on every job. Learn more at Fieldwire.com.

Location

This role is fully remote within the United States, East Coast preferred. Our headquarters are based in beautiful San Francisco and our office is centrally located right off of Embarcadero Bart station.

Equal Opportunity Employer

Fieldwire is proud to be an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status or any other characteristic protected by law.