[Hiring] Access & Growth System Director @Riverside Health System

Role Description

Works under the general direction of the SVP, Chief Marketing, Growth & Consumer Officer. This position is responsible for shaping and leading Riverside's consumer access, digital experience and service line marketing strategy to simplify how people find, choose and use Riverside services and to grow patient volume across the system.

• Assessing, planning, developing, directing, implementing and evaluating website, SEO, AEO, GEO, digital consumer tools, access strategy and service line marketing programs in support of Riverside's growth and access priorities.
• Partnering closely with iCare, Riverside's consumer access and experience function, as well as RMG, service line, patient engagement, operational and executive leaders to connect access, digital tools and service line strategy.
• Improving the patient journey, strengthening brand and service line preference and supporting measurable growth.

Qualifications

• Bachelors Degree, Business, Marketing, Communications, Health Care Administration or related field (Required)
• Masters Degree (Preferred)
• 5-6 years Progressive leadership experience (Required)
• 8-10 years Progressive experience across consumer access, direct-to-consumer strategy, health care operations, digital experience, service-line marketing, growth or related disciplines (Required)
• Demonstrated experience developing and leading enterprise-level consumer access, digital experience, service-line marketing or growth strategies (Required)
• Experience in a complex, matrixed or multi-site organization required; health care, academic health, not-for-profit or service-based organization experience preferred (Required)
• Strong operational judgment, including experience managing priorities, resources, budgets, timelines and competing demands
• Knowledge of digital content, social media, SEO, reputation management and integrated channel strategy
• Ability to use data, audience insights and performance measures to evaluate communications effectiveness and support continuous improvement

Requirements

• Develops enterprise consumer access, digital experience and service line marketing strategy in alignment with Riverside’s growth, access and system performance goals.
• Establishes an integrated model for service line marketing that prioritizes core growth service lines and Lifelong Health system-wide.
• Provides strategic counsel to the SVP, Chief Marketing, Growth & Consumer Officer and executive leaders on consumer access, digital experience and service line growth strategy.
• Partners closely with the System Director, Brand & Integrated Communications to align access and service line marketing work with enterprise brand standards, messaging and creative.
• Convenes and leads cross-functional workgroups to advance consumer access strategy.
• Partners with iCare, Riverside Medical Group, service line, digital, access and operational leaders to identify experience barriers and align improvement priorities across the patient journey.
• Manages planning, prioritization and ongoing administration of the consumer access, digital experience and service line marketing budget.

Benefits

• Competitive salary range: $123,700.00 - $179,350.00/Annual
• Actual pay is determined based on job-related factors such as relevant experience, education, credentials, skills, internal equity, and business needs.