[Hiring] ABM Campaign Manager @Mattermost
Jan 26, 2025 - Mattermost is hiring a remote ABM Campaign Manager. 💸 Salary: unspecified. 📍Location: USA.
Role Description
We are seeking a dynamic ABM (Account-Based Marketing) Campaign Manager to join our growing marketing team. This role is responsible for developing, executing, and optimizing highly personalized, multi-channel campaigns targeting key accounts across our priority verticals. The ABM Campaign Manager will play a critical role in aligning marketing and sales to drive engagement, pipeline acceleration, and revenue growth for target accounts.
This role will also oversee the overall email marketing program, ensuring alignment across all campaigns and maintaining best practices for segmentation, automation, and performance optimization.
- Design and execute multi-channel ABM campaigns (1:1, 1: few, 1: many) across priority accounts.
- Develop and manage the overall email marketing program, including maintaining consistency in branding, messaging, and audience segmentation across all email initiatives.
- Collaborate with other marketing functions to integrate email marketing seamlessly into larger multi-channel strategies.
- Collaborate with sales, product marketing, and demand generation teams to develop personalized account journeys.
- Build audience segments based on account intent, firmographics, and engagement data to deliver targeted messaging.
- Coordinate the creation of personalized content assets, including landing pages, emails, ads, and direct mail, to engage key accounts.
- Manage multi-touchpoint campaigns across digital, social, events, and offline channels to influence target accounts at every stage of the buyer’s journey.
Qualifications
- 3-5+ years of experience in B2B and/or B2G marketing, with a focus on account-based marketing, demand generation, or field marketing.
- Proven track record of creating and executing ABM programs that drive engagement and pipeline growth.
- Strong understanding of ABM strategies and frameworks (1:1, 1:few, 1:many).
- Experience managing an organization-wide email marketing program, including oversight of automated workflows, cross-departmental collaboration, and email platform administration.
- Expertise in email marketing best practices, including segmentation, A/B testing, automated workflows, and performance analysis.
- Experience with marketing technologies and ABM platforms (e.g., 6sense, Demandbase, HubSpot, Marketo, Salesforce, or others).
- Excellent project management skills and ability to manage multiple campaigns simultaneously.
- Strong analytical skills with a focus on campaign performance, attribution, and reporting.
- Excellent communication and collaboration skills to align cross-functional teams and stakeholders.
Requirements
- Experience in industries such as defense, critical infrastructure, cybersecurity, or enterprise technology is a plus.
- Familiarity with tools such as LinkedIn Campaign Manager, Google Analytics, and direct mail platforms (e.g., Sendoso, Alyce).
- Knowledge of sales enablement tools like SalesLoft or Outreach.
Key Attributes
- Strategic Thinker: Ability to see the big picture while managing the tactical execution.
- Collaborative: Works well cross-functionally with sales, product marketing, and content teams.
- Data-Driven: Utilizes insights to inform and optimize campaign strategies.
- Customer-Centric: Focuses on delivering value to target accounts through personalized content and messaging.
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
💸
unspecified
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Jan 26, 2025
|
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
