[Hiring] ABM and Outbound Marketing Specialist @People Partners

Role Description

This is a remote position.

As our ABM and Outbound Marketing Specialist , you’ll own targeted B2B outbound and Account-Based Marketing (ABM) campaigns designed to find the right accounts, reach the right decision-makers, and turn meaningful digital conversations into real Sales opportunities.

• Develop and execute B2B outbound and ABM strategies based on agreed ICPs, industries, markets, personas, and named accounts.
• Research, segment, and prioritise high-fit target accounts and decision-makers.
• Manage email outreach and LinkedIn social selling campaigns.
• Personalise outreach using relevant prospect and account research.
• Qualify and nurture digital conversations toward appointments and qualified Sales handoffs.
• Build and optimise outbound sequences, workflows, automations, and campaign plays.
• Use AI for prospect research, personalisation, campaign development, and analysis.
• Analyse campaign performance and conduct evidence-based experiments.
• Test and optimise messaging, audiences, sequences, and outbound approaches.
• Use prospect objections, buying signals, campaign data, and Sales feedback to improve campaigns.
• Maintain accurate prospect, engagement, booking, handoff, and campaign records.
• Manage lead lifecycle activity and maintain CRM hygiene.
• Monitor email deliverability fundamentals and sender health.
• Collaborate with Sales to improve lead quality, handoffs, and downstream outcomes.
• Track meaningful outbound performance, appointments, qualified handoffs, and pipeline activity.

Qualifications

• 5+ years of relevant experience, including hands-on experience owning B2B outbound and ABM campaigns.
• Demonstrated experience building or executing ABM and outbound campaigns with measurable results.
• Experience progressing B2B prospects through email and LinkedIn outreach.
• Strong B2B writing and prospect personalisation skills.
• Experience researching, segmenting, and prioritising target accounts and decision-makers.
• Experience building and optimising outbound sequences, workflows, or automations.
• Experience using prospecting or sales-engagement platforms for outbound campaigns.
• Experience analysing campaign performance and adjusting underperforming campaigns based on data.
• Experience managing lead lifecycles, CRM hygiene, and Sales handoffs.
• Working knowledge of email deliverability fundamentals.
• Ability to use campaign data, buyer responses, and Sales feedback to make prospecting and optimisation decisions.
• Ability to work independently in a remote environment and take accountability for commercial outcomes.
• Practical experience using AI for research, personalisation, campaign development, or analysis.

Requirements

• Hands-on Apollo experience, particularly across prospecting, segmentation, sequences, workflows, automations, and campaign optimisation.
• Experience with Outreach, Salesloft, HubSpot Sequences, Lemlist, Instantly, or comparable sales-engagement platforms.
• Ability to become productive in Apollo quickly if coming from another platform.
• Experience using LinkedIn for B2B social selling and prospect engagement.

Benefits

• Permanent Work-from-home setup
• Company-provided equipment
• Secondary Wi-Fi Modem
• 21 Leave Credits Annually - Leave benefits begin on Day 1.
• 100% conversion of UNUSED leave credits
• HMO on Day 1
• 13th Month Pay
• Monthly Gift Voucher
• Milestone Tokens (Birthday/Anniversary/Christmas).
• A Life Beyond the Screen #WorkLifeBalance.
• Active employee engagements physically such as Christmas Party & Team Building, and virtual events such as town-hall with prizes.