Role Description
Your main goal will be to own the forward-looking financial plan for the top and mid funnel of n8n’s commercial engine, helping Marketing leadership make sharper investment decisions across both our PLG and SLG motions. To do so, you’ll turn demand, funnel, and marketing investment decisions into an integrated financial view that leadership can act on:
-
OWN MARKETING PLANNING & FORECASTING
-
Drive n8n’s annual planning and regular forecasting process for Marketing end to end, from top-down targets and cross-functional alignment through regional segmentation, budget ownership, and consolidation into the company plan.
-
Partner with Marketing budget owners across demand generation, brand, community and DevRel, product marketing, and events to set budgets, forecast spend, and sharpen investment trade-offs.
-
Own program spend with the same rigor as headcount, including agency and media contracts, event and sponsorship commitments, phasing, seasonality, and in-year reallocations.
-
MODEL FUNNEL & CHANNEL ECONOMICS
-
Model demand creation, signup and MQL volume, activation, qualified opportunity, conversion, and velocity with Marketing Ops and RevOps across both PLG and SLG motions.
-
Translate funnel and channel levers into the demand assumptions behind n8n’s integrated top-line model and quantify the financial impact and trade-offs of changing them.
-
Assess CAC and payback, conversion, pipeline contribution, and expected versus realized ROI using attribution, incrementality testing, and other causal methods where appropriate.
-
BUILD A RIGOROUS MARKETING INVESTMENT FRAMEWORK
-
Establish a repeatable process for material marketing bets covering hypothesis, baseline, expected return, confidence range, leading indicators, scale-or-stop triggers, and post-investment review.
-
Build and defend investment cases for brand, community, content, events, and other spend that does not attribute cleanly to closed revenue.
-
Use internal evidence, external benchmarks, and post-investment learnings to drive in-year reallocations toward the highest-impact opportunities.
-
TURN DATA INTO DECISIONS
-
Partner with Marketing Ops, RevOps, Data, and Controlling to keep the financial view aligned with n8n’s attribution, measurement, and reporting frameworks.
-
Own the financial metric definitions behind Marketing reporting and ensure teams are operating from a consistent view of performance.
-
Turn financial reporting and variance analysis into tangible insights and recommendations for Marketing leadership, executives, and board-level audiences when needed.
Qualifications
-
7+ years of experience in FP&A or strategic finance, ideally in a fast-paced technology or B2B SaaS environment.
-
Led complex, multi-entity, multi-stakeholder annual planning, budgeting, and forecasting processes end to end.
-
Deep demand-side finance partnering experience in either a self-serve/PLG funnel or an enterprise/SLG demand generation motion, plus a strong working understanding of the other.
-
Fluent in CAC and CAC payback by channel and motion, blended versus paid CAC, CLV/CAC, pipeline attribution, funnel conversion, and velocity.
-
Built and defended investment cases for brand, community, content, or similar spend that will never attribute cleanly to a closed deal.
-
Comfortable owning a budget weighted toward program spend, including commitments, phasing, agency costs, vendor economics, and reallocations.
-
Build sophisticated, integrated financial models that remain robust as assumptions, scenarios, and operating inputs change.
-
Translate complex analysis into clear recommendations and are comfortable presenting to Marketing leadership, executives, and board audiences when needed.
-
Naturally use AI and automation platforms such as n8n to improve the quality, speed, and repeatability of your planning, reporting, and analysis.
Requirements
-
Deep experience across both product-led and sales-led demand motions rather than primarily one.
-
Worked at a community-led, open-source, or developer-focused product company.
-
Exposure to incrementality testing, holdout design, or marketing mix modeling.
-
Experience consuming data from tools such as HubSpot or Marketo, GA4, attribution platforms, and Salesforce.
-
Worked with financial or headcount planning platforms such as Pigment in complex, multi-entity, or multi-stakeholder environments.
-
Comfortable using SQL and building your own views in tools such as Looker, Metabase, or Hex rather than waiting on a Data team.
-
Worked in workflow automation, developer tools, or infrastructure SaaS.
Benefits
-
Competitive compensation – We offer fair and attractive pay.
-
Ownership – Our core value is to “empower others,” and we mean it—you’ll get a slice of n8n with equity.
-
Work/life balance – We work hard but ensure you have time to recharge:
-
Europe: 30 days of vacation, plus public holidays wherever you are.
-
US: 20 vacation days, 8 sick days, plus public holidays wherever you are.
-
Health & wellness –
-
Europe: We provide benefits according to local country norms.
-
US: Multiple low-premium, low-deductible medical plans with coverage for individuals and families—plus a no-cost premium HDHP option with a pre-seeded HSA—along with dental and vision coverage.
-
Future planning –
-
Europe: We provide pension contributions according to local country norms.
-
US: 401(k) retirement plan with a 4% employer match.
-
Financial security –
-
Europe: We provide benefits according to local country norms.
-
US: Company-paid short-term and long-term disability insurance, plus life insurance to support you and your loved ones.
-
Career growth – We hire rising stars who grow with us! You’ll get €1K (or equivalent) per year to spend on courses, books, events, or coaching to level up your skills.
-
A passionate team – We love our product, and we prove it with regular hackathons where we see who can build the coolest thing with it!
-
Remote-first – Our team works remotely across Europe, with regular off-sites for team bonding. Some roles, like sales in the US, are hybrid—please check the job description.
-
Giving back – We're big fans of open source, and you'll get $100 per month to support projects you care about.
-
Transparency – We all know what everyone’s working on, how the company is doing—the whole shebang.