[Hiring] Financial Analyst @Webflow

Role Description

We’re looking for a Financial Analyst, GTM to help us give our go-to-market leaders one trusted view of spend, bookings, and renewals, and make planning faster and less manual as we scale.

Location: Remote-first (United States; BC & ON, Canada)

Full-time

Permanent

Exemption status: Exempt (US Only)

The cash compensation for this role is tailored to align with the cost of labor in different geographic markets:

• United States (all figures cited below are in USD and pertain to workers in the United States)
• Zone A: $112,000 - $135,000
• Zone B: $105,000 - $126,000
• Zone C: $98,300 - $118,000
• Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
• $123,000 - $147,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Application Information:

• Application deadline: applications accepted on an ongoing basis until position is closed and filled
• This posting is for an existing vacancy
• Reporting to the Director of Corporate Finance

As a Financial Analyst, GTM, you’ll:

• Own the GTM expense plan and forecast, covering headcount and non-headcount spend, and turn it into executive-ready commentary for Sales, Marketing, and Customer Success leaders on variances, risks, and investment tradeoffs.
• Manage GTM headcount planning and capacity, including hiring plans, ratios such as quota-carrying reps to sales support, and attrition, and flag drift from targets before it affects the forecast.
• Reduce manual effort in planning by improving Workday and Adaptive Planning workflows, removing manual tagging, and setting materiality thresholds so non-headcount forecast updates focus on spend that moves the outlook.
• Own the single source of truth for ARR and ATR across our Sales and Self-Serve models, auditing the ARR in Salesforce and the data warehouse, documenting metric definitions, and resolving breaks with Revenue Operations, Data and/or Accounting.
• Run the monthly churn, renewal, and write-off review with GTM partners, preparing the analysis, root-cause commentary, and forecast implications leaders use to make decisions.
• Synthesize multi-source data from Salesforce, the data warehouse, Workday, and NetSuite into clear metrics, KPIs, and business narratives that inform GTM leadership decisions.
• Build working relationships across Finance, Accounting, Procurement, and GTM to drive alignment without formal authority, and automate recurring reporting with SQL, spreadsheets, and AI tools.

Qualifications

• BS / BA college degree in Finance, Accounting, Economics, or a related field, or relevant experience.
• 3+ years of experience in FP&A, corporate finance, investment banking, consulting, or public accounting; experience in SaaS or a subscription business is preferred.
• Strong proficiency in Excel or Google Sheets, including building models from raw data.

Requirements

• Have a working understanding of SaaS metrics such as ARR, NRR, GRR, churn, and renewals, and can trace them back to source data in Salesforce and the data warehouse.
• Enjoy partnering with Sales, Marketing, and Customer Success leaders and can explain financial results in plain terms to non-finance audiences.
• Notice manual work and fix it, whether with SQL, spreadsheet automation, or AI tools.
• Bring accounting fluency, including accruals and the monthly close; a CPA and a Big 4 background is preferred.
• Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact.

Benefits

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
• Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
• Wellness for the whole you. Access to mental health resources, therapy and coaching.
• Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
• Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
• Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.