[Hiring] Adjunct Faculty, Psychology of Marketing @Franklin University

Role Description

Franklin University invites applicants for an adjunct faculty member to teach PSYC 605: Psychology of Marketing. The Adjunct Faculty role includes primary responsibility for providing quality instruction and maintaining a positive learning environment with an emphasis placed on teaching, supporting, and evaluating students.

This course applies psychological science to consumer behavior, marketing decision-making, and marketplace interactions. Students examine:

• Cognition
• Emotion
• Motivation
• Perception
• Attitudes
• Identity
• Social influence
• Learning
• Memory
• Consumer decision journeys
• Branding
• Persuasion
• Trust
• Preference
• Customer experience
• Digital behavior
• Personalization
• Behavioral data
• AI
• Recommendation systems
• Predictive analytics
• Social media
• AI-generated marketing

The major applied assignment is a Consumer Behavior Diagnostic and Behavioral Marketing Strategy, through which students integrate psychological research, behavioral evidence, ethical considerations, and organizational recommendations. Students also develop artifacts for their practitioner toolkit, including:

• Customer/Consumer Behavior Diagnostic
• Consumer Decision Journey Map
• Behavioral Marketing Strategy Framework
• Ethical Behavioral Influence Checklist
• Executive Consumer Insights Brief

Qualifications

• Earned doctoral degree in psychology or a closely related behavioral science discipline
• Demonstrated academic or professional expertise in one or more of the following areas:
  • Industrial-Organizational or Business Psychology with relevant consumer-behavior expertise
  • Consumer Psychology
  • Marketing Psychology
  • Consumer Behavior
  • Behavioral Science
  • Social Psychology
  • Cognitive Psychology
  • Judgment and Decision-Making
  • Behavioral Economics

Requirements

• Facilitate an engaging graduate-level online learning experience grounded in current psychological and behavioral science
• Help students apply psychological science to consumer and marketplace behavior
• Guide students in analyzing cognitive, emotional, motivational, social, cultural, and contextual influences on consumer decisions
• Examine consumer decision journeys, behavioral barriers, persuasion, trust, branding, preference, and customer experience
• Help students critically evaluate consumer neuroscience research
• Integrate contemporary applications involving AI, personalization, recommendation systems, behavioral data, predictive analytics, digital behavior, and social media
• Facilitate critical discussion of ethical issues involving behavioral influence, persuasion, privacy, targeting, consumer data, and vulnerable populations
• Guide students in translating consumer research and behavioral evidence into practical organizational recommendations
• Provide timely, substantive feedback on student work
• Support students in developing applied practitioner tools
• Maintain active engagement with students and fulfill University expectations for online instruction, assessment, communication, and academic quality

Preferred Skills and Characteristics

• Experience in several of the following areas:
  • Graduate-level or adult online teaching
  • Consumer or behavioral research
  • Customer or consumer insights
  • Behavioral marketing strategy
  • Market research
  • Behavioral analytics
  • Customer experience
  • Branding, persuasion, or decision science
  • Digital consumer behavior
  • AI-enabled marketing, personalization, or recommendation systems
  • Applied behavioral science consulting
  • Translating behavioral research into recommendations for organizational or executive audiences
• Professional experience in consulting, industry, research, technology, consumer insights, advertising, customer experience, or behavioral strategy is highly desirable
• Interest in the changing relationship among psychology, consumer behavior, data, artificial intelligence, technology, and ethical behavioral influence