[Hiring] UX/Web Design Strategist @Instrumental Group

Role Description

Instrumental is looking for a UX Design Strategist to join our team and help create thoughtful, high-performing digital experiences for our clients. You’ll blend UX strategy, web design, and creativity to turn business goals and user needs into engaging experiences that drive results.

What You’ll Do

• Lead discovery and strategy for website redesign projects, including client research, design workshops, sitemap development, and user experience mapping.
• Translate client goals, user needs, SEO considerations, and conversion optimization strategies into thoughtful website experiences.
• Develop wireframes, page designs, and visual concepts that follow modern UX and digital design best practices.
• Present design concepts and recommendations to clients, confidently explaining the strategy behind your work.
• Create digital marketing assets including PDFs, calls-to-action, email graphics, social media graphics, advertisements, and other online materials.
• Collaborate closely with project managers, developers, strategists, and other internal team members to bring designs from concept through implementation.
• Support website implementation and quality assurance to ensure designs are executed accurately and consistently.
• Create, modify, and optimize graphics and source assets for digital use.
• Stay current with emerging UX methodologies, design trends, digital marketing practices, and design technologies.
• Manage multiple projects and deliverables while maintaining quality, organization, and deadlines.
• Work across tools such as HubSpot, Adobe Creative Suite, Sketch, Google Workspace, Slack, and other modern design and collaboration platforms.

Qualifications

• 3+ years of experience in UX, web design, digital design, or a similar role.
• A compelling digital design portfolio that demonstrates strong UX thinking, visual design, and web design capabilities.
• Experience with modern UX design methodologies and user-centered design principles.
• Strong proficiency with design tools such as Sketch, Illustrator, InDesign, Photoshop, and Adobe Creative Suite.
• Experience designing websites and digital experiences from discovery through implementation.
• Strong analytical skills and the ability to use design best practices to improve user experience, engagement, and conversion.
• Experience creating, modifying, and optimizing digital graphics and source assets.
• Excellent written and verbal communication skills, particularly in client-facing environments.
• The ability to confidently lead conversations, present ideas, and collaborate with clients and internal teams.
• Strong project and task management skills, with the ability to manage multiple projects and competing deadlines.
• The ability to work independently while knowing when to collaborate, ask questions, or seek additional input.
• Experience working in an agency or client-services environment is a plus.
• Experience with HubSpot is a significant advantage.
• Basic coding or front-end development knowledge is a plus.
• BA/BS degree or equivalent professional experience.

Benefits

• Comprehensive medical, dental, and vision insurance.
• Short-term and long-term disability coverage.
• Accident insurance for extra peace of mind.
• 401(k) retirement plan.
• 15 paid holidays plus a generous PTO policy.
• Quarterly incentive plan.
• A supportive, high-performing team that genuinely cares about one another.