Role Description
We are seeking a UX Strategist to take ownership of optimization strategy across a portfolio of eCommerce clients β leading with data prowess, sharp analytical judgment, and the ability to turn performance data into a compelling story that drives action.
This is a leadership role, not a support function. The UX Strategist owns the end-to-end optimization strategy for each account: the analytics and measurement foundation it's built on, the roadmap it produces, and the narrative that gets stakeholders to act. You set the direction; cross-functional teams execute against it.
You will operate at the intersection of analytics leadership, UX strategy, and business consulting β using platforms like GA4, Shopify, and testing tools not just to report on performance, but to build the measurement backbone that makes every insight defensible and every recommendation persuasive.
The ideal candidate is a strategic operator and a strong storyteller with data who can:
-
Own optimization strategy end-to-end β from measurement design through roadmap to results
-
Connect onsite behavior to business outcomes with rigor and clarity
-
Lead experimentation programs tied to revenue, LTV, and retention
-
Turn dense analytics into a performance narrative that moves clients and stakeholders to act
Qualifications
-
5β8+ years in UX, CRO, Product Analytics, or Digital Strategy, with demonstrated ownership of optimization strategy β not just execution
-
Proven track record of driving measurable business impact through data-driven optimization
-
Deep expertise in Google Analytics (GA4), Shopify analytics & reporting, and A/B testing platforms (e.g. Optimizely, Convert, Shoplift, VWO, Intelligems)
-
Strong command of GA4 event architecture, including custom event design, funnel setup, and debugging tracking issues
-
Skilled at analyzing multi-step conversion funnels and user journeys to identify drop-offs and opportunities
-
Ability to translate raw, complex data into clear reporting and executive-level insight β this is a core strength, not a secondary skill
-
Strong quantitative skillset with the ability to interpret complex, ambiguous datasets
-
Ability to connect user behavior with business performance and financial outcomes
-
Experience owning and prioritizing optimization roadmaps
-
Hands-on experience designing, executing, and analyzing A/B tests
-
Strong understanding of experimentation frameworks and statistical significance
-
Ability to lead and scale experimentation programs across multiple initiatives
-
Exceptional storytelling ability β translating dense data into a clear, actionable, business-relevant narrative
-
Experience working directly with clients or stakeholders in a consultative, advisory capacity
-
Confidence presenting to senior stakeholders and influencing decision-making through data-backed narrative
-
Demonstrated ability to lead optimization strategy across design, development, and product teams
-
Ability to drive execution and influence outcomes without direct authority
-
Strong ownership, organization, and accountability
Requirements
-
Define and evolve KPIs and measurement frameworks aligned to revenue, LTV, and retention
-
Track performance of optimization initiatives and iterate based on results
-
Establish scalable, repeatable measurement and reporting processes across accounts
Benefits
-
Remote first organization
-
Full medical, dental, vision, disability, and company paid life insurance
-
Employer 401(k) contributions
-
Employee assistance program
-
Start accrual with 20 days of PTO annually + holidays
-
Annual winter break: We close the week between Christmas and New Year's so everyone can truly disconnect and recharge
-
Paid parental leave
-
Company events, happy hours, and retreats
-
Budget for continuing education
-
Other perks vary by location