[Hiring] UX & Performance Designer @Releaf

Role Description

You'll report into our Head of Performance Marketing and sit within the performance team, working closely with our Paid Search and Paid Social Specialists. This is a hands-on design role split across two areas:

• UX for paid media landing pages: You'll have full accountability for the design of our paid media landing pages, including user flows, wireframes, final designs, testing, and iteration.
• Design for paid channels: You'll create static and video creative for our paid media, predominantly Meta ads, with other channels likely to follow as we grow.

Owning both ends of the journey means you control the message from first impression to conversion. The best person for this job understands that a great ad isn't just one that looks good; it stops the scroll, earns the click, and lands on a page that converts. You'll be doing it in a category where advertising is tightly regulated, so accuracy and compliance matter as much as performance.

Main Responsibilities

• Paid media landing pages:
  • Own the UX and design of our paid media landing pages end to end, from user flows, wireframes, and prototypes through to final designs and QA on the live page.
  • Design mobile-first, fast, accessible pages with a clear path from first click through to booking a consultation.
  • Plan and run a continuous landing page testing roadmap with the performance team: layouts, messaging, forms, page structure, and offers.
  • Use GA4, heatmaps, and session recordings to understand how people actually use our pages and where they drop off, and turn that into the next iteration.
  • Build and maintain a landing page design system and component library, so new pages and variants can go live quickly.
  • Work with our developers and partners to get pages built accurately, and own the quality of what goes live.
• Paid channel creative:
  • Produce static and video creative for Meta, built to perform and iterate on quickly: hooks, formats, angles, static vs video.
  • Work closely with our Paid Social Specialist on the creative testing roadmap, turning briefs and performance data into the next round of creative.
  • Edit and produce short-form video, from UGC assembly through to fully motion-designed pieces, with sound and subtitling for social.
  • Adapt and extend creative for other paid channels as we grow, such as display, YouTube, TikTok, or digital out-of-home.
• Across both:
  • Make sure the message matches from ad to landing page, so the journey feels like one joined-up experience.
  • Work within the advertising regulations specific to our sector, ensuring every ad and page is compliant before it goes live, and collaborate with our compliance team on reviews and amends.
  • Build and maintain templates and brand assets so the team can move faster.
  • Keep output consistent with brand guidelines while adapting to the demands of each channel.
  • Stay current on platform formats, UX best practices, and what's actually working.

Qualifications

• At least 3 years' professional design experience (ideally 5), covering both UX or web design and paid or performance creative.
• A portfolio that shows both landing pages or web journeys you've owned (with results if you have them), and paid social creative that ran.
• Solid UX fundamentals: user flows, wireframing, prototyping, information hierarchy, and mobile-first, accessible design.
• Hands-on experience testing and optimizing landing pages and ad creative, with an instinct for performance.
• Strong static and motion craft: typography, layout, hierarchy, motion graphics, and short-form editing.
• A scientific approach to performance data, where the data informs your next design decision.
• High output: you produce volume and iterate without losing quality.
• Comfortable juggling briefs from several stakeholders and pushing back when a brief isn't clear enough.
• Proficient in Figma and Adobe Creative Suite (Photoshop, Illustrator) plus After Effects or Premiere.

Requirements

• Experience in a highly regulated industry, including designing within advertising compliance rules (healthcare experience specifically would be a huge benefit).
• Comfortable with GA4 and CRO tools such as Hotjar, Microsoft Clarity, or VWO.
• Able to build or edit pages yourself, whether in HTML/CSS or tools like Webflow, Framer, or AI site builders.
• Familiarity with AI creative tools.
• Experience designing for display, YouTube, TikTok, or digital out-of-home.

How to Apply

Please include a link to your portfolio. We'd also love a short cover letter. If you'd rather skip it, please make sure your CV or application calls out any regulated-industry experience in full: the sector, the brands, and what you were responsible for.