[Hiring] Senior Visual Designer @Kin Insurance

Role Description

Scale Kin’s brand across every channel: ads, landing pages, email, and video. Part production, part brand evolution, overall a generalist, for a company redefining homeownership.

As a generalist in brand and visual design, you’ll help us scale Kin’s brand as our marketing grows and our business evolves. Your responsibilities include:

• Design and productionize high-quality visual assets across every marketing channel: paid social, landing pages, lifecycle and email, organic social, and display.
• Produce and edit video content for marketing and brand campaigns, from social cuts to longer-form pieces.
• Own the visual execution of campaigns end to end, turning briefs from marketing and growth into polished, on-brand work that ships on deadline.
• Partner with copywriters, growth marketers, and external vendors and agencies to bring concepts to life.
• Push Kin’s brand forward in your day-to-day work, evolving the visual language and proposing fresh directions.
• Shape Kin’s evolving visual language as we reposition from home insurance to a broader homeownership platform.
• Design and iterate on landing pages built for A/B testing, using results to sharpen what works.
• Partner with our Brand Design and Design Systems leads to push and grow Kin’s brand design system.

Success in this role is measured by the impact you create, including:

• Defining your own way of working with marketing, growth, and other partners.
• Marketing ships campaigns faster due to productionized visual work and reusable assets.
• Kin’s brand looks noticeably more consistent and polished across every channel.
• The visual language for Kin’s repositioning has taken shape and is showing up in live campaigns.
• Landing page A/B tests driven by your design work have measurably improved conversion.

Qualifications

• 5+ years of visual design experience in a brand or marketing context.
• Proven ability to produce and edit video content for marketing campaigns.
• Fluency in Adobe Creative Suite (including Premiere Pro and AfterEffects) and Figma.
• Experience designing for paid social, landing pages, and lifecycle/email.
• A self-starter who can manage several projects at once without heavy direction.
• Experience designing landing pages for A/B testing and iterating based on results.

Requirements

• Bonus if you have illustration skills.
• Bonus if you have motion graphics experience.

Benefits

• Competitive salary and company equity through Restricted Stock Units (RSUs).
• 401(k) with company match up to 4% of eligible earnings.
• Multiple medical plan options, plus dental and vision coverage.
• Company-funded HSA contributions (based on medical plan selection).
• Company-paid life insurance and short-term disability.
• Access to mental health support and confidential counseling resources.
• Flexible PTO for exempt employees (most employees take 15–20 days per year), plus 8 company-observed holidays.
• Paid parental leave, including up to 14 weeks at 100% pay for birthing parents and 8 weeks at 100% pay for non-birthing parents.
• Career mobility and internal growth opportunities across the organization.
• Professional development budgets for certifications, conferences, and learning available, subject to management approval.

Company Description

Kin makes life simpler, more affordable, and better for homeowners — especially in the places where climate risks, rising costs, and outdated systems make it harder. Founded in 2016, Kin is a remote-first employer with Kinfolk across more than 35 states. We serve customers in 14 states (and counting).

• Built In Chicago's Best Places to Work, Midsize Companies (2021-2026)
• Forbes' America's Best Startup Employers (2026)
• Inc. 5000 Fastest-Growing Private Companies
• Forbes’ Fintech 50 (2023-2026)
• Great Places to Work Certified (May 2024-May 2027)

We’re building Kin to be a place where people do meaningful work with real impact — for our customers, our communities, and each other.