[Hiring] Senior UX Researcher @GoTo

Role Description

When you join our product design team, you’ll help shape exceptional experiences for millions of users worldwide. By collaborating with engineering and product management, you’ll bring bold ideas to life—leveraging cutting-edge technology and AI to deliver genuine, practical value and solve meaningful challenges for our customers and teams. Here, innovation means harnessing AI to create truly user-centered, accessible experiences from log-on to log-off. Join us to redefine intuitive design and drive the future of AI-powered products.

As a Senior UX Researcher, you’ll actively direct UX research activities, creating and executing a strong research plan, and delivering key insights that help to achieve our strategy. In this role, you will work directly with product, engineering, and UX design partners as you conduct discovery research and validate solutions and partner with other researchers to drive awareness of users - pushing for best practices, taking ownership and identifying strategic opportunities and leading to those outcomes.

You’ll be joining a diverse and international UX team with lots of learning opportunities. You’ll be delivering top quality research insights to complex problems, working with the UX Manager and a team of highly talented Product Managers, Designers, Content Designers, and Engineers who appreciate user experience and want to build the best products available in the market.

As a Senior UX Researcher, you would be working on:

• Impact-focused approach to planning, conducting and communicating research studies focused on understanding user behavior, needs, problems, use cases and workflows, and identifying opportunities for impact through storytelling.
• Supporting the GoTo Resolve product team by understanding the user outcomes and conducting research to understand user problems, needs and mental models.
• Improving our processes and channels of research participant recruiting collaborating closely with Customer Success, Product Marketing, and Lifecycle Marketing.
• Developing a deep understanding of the users and the products – and curating that knowledge in a research repository– updating and being current with all changes and understanding the use cases drive the functionality they support.
• Developing a clear understanding of the competitive landscape – informing research direction, opportunities for disruption and innovation.

Qualifications

• 5+ years of relevant industry experience, leading research in senior roles in a lean, agile, and delivery-driven environment.
• Ability to create research plans and deliver key insights through identifying the best fitting methodology that fits with your team’s timeline with AI automated flows.
• Strong problem-solving skills and a willingness to innovate coupled with strong self-governing abilities.
• Excellent knowledge of qualitative research best practices and approaches and understanding of quantitative research.
• Research experience in B2B settings (understanding customer needs and gathering feedback from admins, vendors, managed service providers).
• Builds workflows that let AI run routine research steps against the team's criteria.

Benefits

• Comprehensive health benefits.
• Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days.
• Tuition reimbursement and access to instructor-led and on-demand learning and development programs.
• The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching.
• Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching.