Role Description
Join HubSpot’s Customer Journey UX Team: Design End-to-End Customer Value. As a Product Designer on the Customer Journey team, you’ll work on high-impact, cross-hub initiatives that shape how millions of customers discover HubSpot, get set up, find value, and stay engaged. Your work will span multiple products and surfaces, with a focus on clarity, outcomes, and intelligent orchestration at scale.
What Sets Customer Journey UX Apart?
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End-to-End Ownership:
Design across the full customer journey, from signup and activation through discovery, engagement, and retention.
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Outcome-Driven Focus:
Shift experiences from task completion to outcome realization, helping customers reach value faster.
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Cross-Hub Scope:
Work across multiple Hubs and platform surfaces to deliver cohesive, connected journeys.
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AI-Driven Experiences:
Leverage personalization, inference, and smart guidance to adapt journeys to customer context.
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Massive Scale:
Design for millions of customers across Free, Starter, Pro, and upmarket tiers.
What You’ll Do
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Own End-to-End Experiences:
Lead design work that spans multiple stages of the customer journey—from discovery through launch and iteration.
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Design for Activation and Value:
Create guided, adaptive experiences that help customers reach their first meaningful outcomes quickly.
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Connect Systems and Surfaces:
Design flows, patterns, and frameworks that create continuity across products while maintaining simplicity and clarity.
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Partner Across Disciplines:
Collaborate closely with Product Managers, Engineers, Researchers, Content Designers, and Data partners.
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Use Data to Learn and Iterate:
Define success metrics, validate designs with qualitative and quantitative insights, and continuously improve shipped work.
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Elevate Craft and Culture:
Participate in critique, mentor peers, and help raise the bar for journey-focused design at HubSpot.
Qualifications
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Proven Product Design Craft:
A portfolio demonstrating strong visual design, interaction design, systems thinking, and measurable user or business impact. Please include at least three recent case studies.
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Journey-Level Thinking:
Experience designing across multi-step flows, lifecycle stages, or interconnected products.
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Cross-Functional Collaboration:
A track record of partnering effectively with PMs, engineers, and other designers to drive outcomes.
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Systems and Scale Mindset:
Comfort designing within large platforms where consistency, reuse, and cohesion matter.
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Comfort with Ambiguity:
Ability to navigate evolving strategy and complex problem spaces with clarity and momentum.
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Growth Mindset:
Curiosity, openness to feedback, and excitement about learning—especially in AI-powered product environments.
Bonus
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Experience with B2B SaaS, onboarding or activation systems, personalization, or experimentation at scale.
Which Level Is Right for Me?
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HUB-4 (Mid-Level):
Contributes to impactful journey components while developing fluency in systems and lifecycle thinking.
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HUB-5 (Senior I):
Drives medium-to-large journey initiatives independently, delivering polished, end-to-end experiences.
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HUB-6 (Senior II):
Owns complex, high-impact journeys across teams with influence beyond immediate scope.
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HUB-7 (Staff):
Leads large-scale, cross-product journey initiatives and mentors other designers.
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HUB-8 (Principal):
Shapes vision and frameworks for customer journey design at an organizational level.
Pay & Benefits
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Annual Cash Compensation Range: $120,000 - $180,000 USD.
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In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs).
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Some roles may also be eligible for overtime pay.
We Welcome You—Wherever You Are in Your Journey
We know great designers come from many backgrounds. If you’re excited about designing connected, outcome-driven customer journeys and helping businesses grow better, we’d love to hear from you—even if you don’t check every box.