Role Description
At Papa, we are building the future of care. We move beyond clinical checklists to focus on the human side of health: companionship, community, and support. As a Senior Product Designer reporting to the CTO, you will be the primary architect of this ecosystem. You will design for a multi-user "Family Unit", balancing the needs of the aging member with the logistical and emotional needs of their primary caregivers.
This is a Full-Stack Design role. You are expected to own the entire lifecycle: from deep ethnographic research and service mapping to prototyping and front-end collaboration.
-
Service Design:
Architect the offline-to-online journey. Map how a digital request becomes a human connection at a memberβs front door.
-
The Family Unit Persona:
Develop complex UX models for multiparty interactions (typically patients and their family caregivers) to coordinate support.
-
Direct-to-Consumer (DTC) Systems:
Lead the design of our self-pay and referral-driven experiences, optimizing for conversion while maintaining a warm personal care brand feel.
-
Program Design:
Design services that include multiple actors (Pals, members, calling agents) creating measurable outcomes for our members and their families.
Technical Product Design
-
High-Fidelity Prototyping:
Build functional prototypes (using tools like Figma, Framer, Webflow, Claude Code or others) that demonstrate complex logic, not just transitions.
-
Design Systems:
Evolve and maintain a robust, accessible (WCAG 2.1+) design system that scales across mobile and web with full compliance for aging populations.
-
Engineering Transitions:
Lead technical conversations by coordinating meetings with key engineering stakeholders to explain design decisions.
Research & Workshop Leadership
-
Discovery & Research:
Participate in qualitative user research and ethnographic studies with members, Pals, and family caregivers to identify unmet needs.
-
Workshop Facilitation:
Run cross-functional "Design Sprints" and co-creation workshops with Engineering, Data, Product, Operations, and Health Plan partners to align on product vision.
-
Data-Informed Iteration:
Translate research insights and Medicare-specific health outcomes data into actionable design improvements.
Technical Measurement & Optimization
-
Event-Driven Analytics:
Partner with the CTO to operate as a subject matter expert in measuring the member experience and journey (using supportive tools like Mixpanel or Amplitude). You identify which design patterns drive long-term member retention.
-
Rapid Iteration:
Working with your product partners use analytics and research gained insights to recommend feature changes and A/B testing to drive experience, retention and growth.
Qualifications
-
10+ Years of experience working on complicated human services (such as healthcare, education, hospitality).
-
Mastery of Figma is a given.
-
Ability to lead far upstream of engineering through visual artifacts that guide long term development.
-
Strong storytelling with the ability to present the
why
to the CTO and executive leadership, defending design decisions with a mix of empathy and technical logic.
-
A portfolio showing large-scale, shipped products that solved complex systemic problems.
Requirements
-
Design:
Figma (Expert).
-
Research:
UserTesting, Dovetail, HotJar/FullStory.
-
Analytics:
Mixpanel, Segment, Amplitude.
-
AI:
Any of a variety of new AI native tools that help you be the best version of yourself.
-
Service:
Miro, LucidChart, Figjam for complex journey mapping and service blueprints.
Benefits
-
Competitive salary and equity package
-
Medical, dental and vision insurance coverage
-
HSA/FSA
-
401(k) plan with a match up to 4%
-
Flexible PTO
-
Parental leave and caregiver leave
Location
Remote US