[Hiring] Senior Designer, Toys @Comfrt

Role Description

We’re looking for an exceptional Senior Designer, Toys to help build our newest product category from the ground up. Our vision is to create toys that spark joy, evoke nostalgia, inspire playfulness, and deliver the signature comfort our customers love.

This is an exciting opportunity to help shape a new category within a fast-growing brand, with significant potential for growth, creativity, and category ownership.

We’re seeking a highly creative, commercially minded, and hands-on Senior Toy Designer with deep experience designing and developing successful consumer products.

The ideal candidate brings:

• 8–10+ years of relevant industry experience, ideally from an established toy brand or a high-growth company.
• A passion for creating innovative toys that push the boundaries of play.
• The ability to transform imaginative ideas into commercially successful, production-ready products.

Key Responsibilities

• Creative Direction & Concept Development:
  • Lead creative design and concept development for Comfrt’s expanding toy category.
  • Develop original, playful, nostalgic, and emotionally engaging toy concepts.
  • Create new characters, shapes, silhouettes, expressions, textures, and interactive features.
  • Explore multiple toy categories, including plush, weighted toys, sensory toys, and collectibles.
  • Translate consumer insights and market opportunities into original product concepts.
  • Present creative direction through various visual aids.
  • Establish cohesive design languages and recognizable product families.
• Product Design & Technical Development:
  • Own the end-to-end design process, from initial concept through production-ready design approval.
  • Create detailed, accurate technical packages.
  • Develop technical illustrations and detailed construction instructions.
  • Design and develop plush patterns and other toy constructions.
  • Specify fabrications, fillings, weights, textures, and functional features.
  • Research and introduce new materials and product innovations.
  • Work directly with manufacturers to translate concepts into successful physical samples.
  • Ensure final products maintain strong design integrity while meeting commercial targets.
• Trend Research & Product Innovation:
  • Stay connected to the toy industry and monitor trends.
  • Identify whitespace opportunities and product concepts.
  • Bring forward fresh ideas and unexpected product features.
  • Leverage competitive research to ensure originality.
  • Continuously explore innovations in materials and functionality.
• Cross-Functional Collaboration & Execution:
  • Partner closely with Product leadership to establish product direction.
  • Collaborate with various teams throughout the product lifecycle.
  • Manage multiple design projects simultaneously.
  • Maintain organized design documentation and sample approvals.
  • Incorporate feedback quickly while maintaining strong creative judgment.

Qualifications

• 8–10+ years of professional experience in toy design or highly relevant adjacent categories.
• Experience at an established toy-relevant brand or consumer product company.
• Proven experience designing commercially successful toys.
• Strong understanding of toy design, construction, materials, and manufacturing processes.
• Advanced skills in Adobe Illustrator and Photoshop.
• Experience working directly with overseas factories.
• Familiarity with toy safety standards and age-appropriate design.
• Portfolio demonstrating outstanding creativity and successful commercial products.
• Strong communicator and collaborator.

Requirements

• Experience with recognized toy, plush, collectible, or character-driven brands.
• Background in developing sensory, squishy, weighted, comfort-focused, or novelty products.
• Experience building or expanding a new product category.
• Understanding of collectible behavior and consumer-driven toy trends.

Benefits

• Generous paid time off.
• Company-covered health insurance.
• 5% 401k match.
• Discounts on all Comfrt products.

Company Description

Comfrt is a rapidly growing lifestyle brand built around comfort, emotional well-being, and creating products that make people feel good.