[Hiring] Senior Creative Lead / Head of Creative @inBeat Agency

Role Description

We're looking for a Senior Creative Lead / Head of Creative to own creative quality at Creative Milkshake, from brief to final ad. You'll be the golden thread across Creative Strategy, Production and Post-Production: the person who sets the creative standard, helps every team understand what "great" looks like, and makes sure it shows up in everything we send to clients.

This is a senior leadership role with real creative authority, one step below Director. You'll own the output of the Creative Strategy, Production, and Post teams and be a visible creative voice with clients. We want someone with the gravitas to hold the bar and the adaptability to build on how we work today, not replace it.

Our team is young, kind and very close. Many of them are used to either close direction or to hearing that the work is great. A big part of your job is raising the standard in a way that builds confidence and autonomy, so people want to do better work rather than fear being corrected.

Qualifications

• 7+ years in creative with some leadership across social-first, performance or content work, at an agency, a DTC brand or a production house
• Great taste and the ability to explain what works well
• Fluent in production with knowledge of storyboards and actionable feedback
• Understanding of paid social and creative performance
• Experience in leading teams and developing talent
• Ability to differentiate between a good ad and a great one
• Confident, warm, and credible in front of clients
• Real conviction and presence, adaptable with a point of view
• High EQ and ability to give honest feedback
• Comfortable with ambiguity and pace
• Fluent in English; working hours within about 3 hours of CET

Requirements

• Own the creative quality bar
• Be the final creative eye on storyboards, raw footage, and final edits
• Provide specific, hands-on feedback
• Build and maintain a "what good looks like" library
• Spot recurring patterns and fix them at the root
• Lead teams and set direction
• Create a culture of ownership
• Run regular creative reviews and inspiration sessions
• Ensure strategy is actionable for production
• Translate creative strategy into briefs
• Partner with Managing Director and Operations on processes
• Use AI and smart tooling to reduce admin
• Guide the team on performance insights
• Maintain a critical relationship with TikTok, Meta, and emerging formats
• Present creative rationale with authority
• Support the team in client interactions
• Define and document Creative Milkshake's creative point of view

Benefits

• A senior role with real influence at a growing agency in the Fieldtrip group
• Competitive compensation, reviewed yearly
• Creative Milkshake stipends (mental health, healthcare, and internet)
• Time off: 21 days PTO plus 7 paid sick days, and a company closure over the end-of-year period
• Maternity/paternity leave
• Long service incentives (from 2 years)
• Remote-first, with regular contact with our Amsterdam studio