Role Description
We are seeking a high-performance Senior Creative Designer who operates at the intersection of brand, conversion, and speed. This role is responsible for producing and scaling creative across Shopify, TikTok Shop, Amazon, email/SMS, and retail channels—while minimizing reliance on detailed briefs and excessive revision cycles. This is not a traditional design role. It is a creative operator position focused on driving performance, consistency, and high-volume output at scale.
Core Responsibilities
-
High-Volume Creative Execution
-
Design 20–50+ assets per week across:
-
PDP graphics (Shopify, Amazon)
-
Paid ads (Meta, TikTok)
-
Organic social content
-
Email/SMS creative
-
Promotional campaigns (bundles, launches, sales)
-
Maintain a high bar for quality while operating at speed
-
Conversion-Driven Design
-
Translate marketing goals into high-performing creative
-
Build assets leveraging:
-
Strong hooks
-
Clear, benefit-driven messaging
-
Social proof
-
Urgency and CTA hierarchy
-
Continuously iterate based on performance data
-
Creative Systems & Templates
-
Build scalable design systems to reduce:
-
Revision cycles
-
Back-and-forth communication
-
Dependency on detailed briefs
-
Develop reusable templates for:
-
PDPs
-
Paid ads
-
Promotional campaigns
-
Establish visual and structural consistency across all channels
-
Cross-Channel Adaptation
-
Adapt campaigns across:
-
Shopify
-
TikTok Shop
-
Amazon
-
Retail displays
-
Ensure each asset is optimized for its platform—not simply resized
-
Brand Elevation & Consistency
-
Maintain and elevate the brand’s visual identity
-
Ensure cohesion across:
-
Digital
-
Retail
-
Experiential touchpoints
-
Balance performance-driven creative with premium brand standards
-
Collaboration & Ownership
-
Partner closely with Growth, Marketing, Operations, and Product teams
-
Take ownership of creative direction when briefs are limited
-
Proactively identify creative opportunities, gaps, and testing ideas
Qualifications
-
5+ years of experience in design within beauty, CPG, or e-commerce
-
Strong portfolio showcasing:
-
PDP design
-
Paid social creative
-
Product marketing assets
-
Proven ability to:
-
Work quickly without sacrificing quality
-
Manage high asset volume
-
Operate with minimal direction
Requirements
-
Deep understanding of:
-
Conversion-focused design
-
Visual hierarchy
-
Direct-response creative principles
-
Experience designing for:
-
Mobile-first environments
-
TikTok-native formats
-
Demonstrated ability to iterate based on performance metrics
Benefits
-
Advanced proficiency in:
-
Adobe Creative Suite
-
Figma
-
Experience building:
-
Design systems
-
Template libraries
-
Familiarity with Shopify, Amazon, and paid media creative workflows is a plus