[Hiring] Senior Brand Designer @UP.Labs

Role Description

UP.Labs is a venture studio that builds startups from the ground up, in partnership with global enterprises like Porsche and others. Our designers shape how these new ventures look, feel, and communicate — from the first logo to the investor pitch to the product launch.

We’re hiring a Senior Brand Designer to lead visual communication across our Ventures portfolio. You’ll craft brands from 0 to 1, build the narrative assets that bring them to market, and design the websites and presentations that carry them into fundraising, partnerships, and launch.

This role is for a senior, self-directed designer with strong taste and a product mindset — someone who understands that a brand exists to support a product and its go-to-market strategy, and who can translate that understanding into work that sets the bar.

Primary Focus Areas

• Brand Design & Development
  • Create and evolve brand identities from early concept to mature systems
  • Design logos, visual languages, typography systems, and brand guidelines
  • Translate product positioning and GTM strategy into compelling visual systems
  • Ensure consistency and quality across every brand touchpoint
  • Raise the visual bar and bring a strong point of view to brand decisions
• Presentation Design
  • Design executive-level presentations for fundraising, partnerships, and internal storytelling
  • Transform complex ideas, data, and narratives into clear, persuasive stories
  • Build reusable slide systems and templates that scale
  • Produce sales decks and one-sheets that sharply communicate product value and differentiation
  • Partner with leadership and strategy to refine messaging
• Website Design
  • Design modern, high-quality websites focused on clarity, usability, and craft
  • Ship real code, or via Webflow, WordPress, Squarespace, or similar platforms
  • Collaborate with developers or build directly in no-code / low-code tools
  • Ensure responsive, accessible, and performance-minded design across devices

Requirements

• A strong portfolio of real-world work across branding, presentations, and web design
• Senior-level experience designing for both startups and enterprise environments
• A product mindset — fluency in how brand supports product design and go-to-market
• Proven ability to craft a product brand from 0 to 1
• Fluent English (written and spoken) — sufficient to collaborate with U.S. teams and present to global enterprise partners
• Availability to overlap with U.S. business hours (PT/ET)
• Excellent command of typography, layout, color, and visual hierarchy
• Advanced proficiency with Figma and the Adobe Creative Suite (or equivalent)
• Hands-on experience shipping websites (whether in code, Webflow, WordPress, Squarespace, or similar platforms)
• Strong ownership, judgment, and attention to detail
• Experience working effectively on distributed, remote teams

Nice to Have

• Experience in a venture studio, agency, or fast-paced startup
• Familiarity with basic front-end concepts (HTML/CSS)
• Experience building or maintaining scalable design systems
• Motion or light animation skills (After Effects, Lottie, etc.)
• Experience collaborating closely with product designers and engineers

How You Work

• You are senior-level and self-directed — you know what needs to be done and take ownership without waiting for instruction
• You bring strong taste and are comfortable making design decisions
• You balance strategic thinking with exceptional execution
• You thrive in environments with high standards, ambiguity, and accountability
• You care deeply about craft, clarity, and quality

Benefits

• Work on multiple innovative ventures across different industries
• Collaborate with experienced founders, designers, and operators
• Fully remote environment with a strong culture of trust and ownership
• Opportunity to shape brands and products from day one
• Exposure to both startup speed and enterprise complexity