Role Description
We are looking for a Principal Designer to join the Cash App Banking team. Banking is where Cash App becomes the place people actually keep their money. We design the core of that relationship:
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The Cash App Card
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Direct deposit
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Savings
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Borrow
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Cash App Green
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Teens and Family accounts
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Physical Cash Tags
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Bitcoin
This is a hands-on principal role for a designer who sets the bar rather than describes it. You will own ambiguous, highest-stakes work:
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Taking zero-to-one product ideas from a rough thesis to a shipped experience
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Raising the craft standard on everything already in market
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Working across the whole surface, from the systems logic underneath a product to the last five percent of polish
Banking design work is unusually constrained. Real money moves, regulation is real, and trust is the product. We are looking for someone who treats those constraints as the interesting part, and who can make something clear, warm, and distinctive inside them.
We are someone who is fluent with AI and prototyping tools and uses them to explore more, decide faster, and put working software in front of people early, without ever trading away craft.
Qualifications
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10+ years of product design experience, with a portfolio showing exceptional craft and systems thinking
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A track record of shipping zero-to-one products, not only iterating on existing ones
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Mastery of interaction, visual, and systems design, and the judgment to know which one a problem actually needs
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Experience designing in complex, high-stakes domains where clarity and trust are non-negotiable. Fintech, banking, health, or another regulated space
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Proven ability to operate autonomously through ambiguity, setting your own direction and bringing partners with you
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Fluency with AI and prototyping tools, and a real point of view on how they change design practice
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Strong influence and communication skills as a peer to cross-functional leadership
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A hands-on posture. You still design, and your own work sets the standard
Requirements
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Own complex, ambiguous Banking initiatives end to end, from early exploration through shipped product
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Drive zero-to-one product experiences that are both strategically sharp and visually distinctive
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Set and hold the quality bar for Banking design, defining what excellent looks like and demonstrating it in your own work
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Partner with Product, Engineering, Risk, Compliance, and Research as a trusted peer, translating complex financial and regulatory logic into experiences people immediately understand
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Prototype early and often, using AI and emerging tools to compress the distance between an idea and something people can actually use
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Shape long-term product vision and design strategy across Banking surfaces, and influence what makes the roadmap
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Contribute to and extend the systems and patterns Cash App is built on, strengthening cohesion across products
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Elevate the designers around you through critique, feedback, and modeling high craft
Benefits
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Remote work
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Medical insurance
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Flexible time off
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Retirement savings plans
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Modern family planning