[Hiring] Lead Product Designer @Roofr

Role Description

Roofr is seeking a Lead Product Growth Designer to lead design initiatives that accelerate user acquisition, engagement, and retention. As a key member of our design team, you will collaborate with product managers, engineers, data scientists, and other stakeholders to craft user-centric designs that drive measurable business outcomes. This role demands a balance of being data-driven, creative problem-solving, product strategy, and hands-on execution. You will be instrumental in shaping the future of our platform by designing seamless experiences that highlight value and remove friction for our users.

• Lead the end-to-end design process for growth initiatives across web and mobile experiences.
• Design and execute experiments (e.g., A/B tests) to optimize onboarding flows, activation loops, and cross-platform adoption.
• Use data-driven insights (qualitative and quantitative) to inform design decisions and improve user experiences.
• Create user flows, wireframes, prototypes, high-fidelity mockups, and other design deliverables.
• Collaborate closely with cross-functional teams to align on goals and deliver impactful solutions.
• Contribute to Roofr’s experimentation pipeline by proposing new ideas and sharing learnings from past experiments.
• Continuously raise the bar for design quality through feedback sessions, critiques, and collaboration.
• Build AI-enhanced workflows and use AI to be productive.

Qualifications

• 6+ years of demonstrable experience in growth-focused product design (e.g., running experiments to optimize metrics like activation or retention).
• Ability to balance user needs with business goals while delivering high-quality designs efficiently.
• A strong portfolio showcasing expertise in data-informed UX/UI design with measurable business impact.
• Proficiency in cross-platform design (web and mobile) using tools like Figma and AI-enabled workflows.
• Experience conducting user research (e.g., interviews or usability tests) and synthesizing findings into actionable insights.
• Exceptional communication skills with the ability to articulate design concepts clearly to stakeholders.
• A hypothesis-driven mindset with comfort navigating ambiguity in a dynamic startup environment when data is simply not available.
• Strong visual design skills with attention to detail.
• Last but not least: AI-forwardness in your own productivity practices and in product thinking.

Requirements

• Experience designing for CRM or similar SaaS platforms.
• AI-enabled workflows utilizing skills, agentic workflows, and integrated tools (e.g. Claude integrations).
• Familiarity with design systems and contributing to their evolution – extra points for the ability to contribute to components in Storybook.
• Experience working in fast-paced startup environments.
• A track record of taking risks with innovative solutions that drive growth.

Benefits

• 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging.
• 1 Friday off per month (we call those our laundry days!).
• Company-wide paid shutdown for the week between Christmas and New Years.
• Flexible time off.
• 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada.
• RRSP/401k match.
• Generous Parental Leave policy.
• Annual company retreat with great team building activities.
• Ample learning and development opportunities to continue growing your career.
• Home office setup stipend.
• Internet and phone allowance.
• Remote first culture.
• Weekly Friday paydays!