[Hiring] Lead Graphic Designer @Hyer Boots

Role Description

HYER Boots is looking for a Lead Graphic Designer to help shape and elevate our visual expression across digital channels. This role is for a highly creative, driven, digitally native designer who can translate brand direction into compelling, modern creative.

• Translate brand and creative direction into compelling, on-brand design across campaigns and channels
• Support the visual execution of HYER’s brand across digital marketing channels, ensuring a consistently high creative bar
• Act as a creative partner to marketing and ecommerce teams, offering strong visual perspectives and ideas
• Design primarily in Figma, building scalable, modular assets and systems that work across channels
• Develop and maintain design systems, templates, and component libraries to ensure consistency and efficiency
• Use Adobe Creative Suite (wherever appropriate), to create and refine high-quality visual assets, imagery, animations, and compositions
• Lead the design of multi-channel marketing campaigns, including email, paid media, social, and web assets
• Ensure creative adapts seamlessly across formats while maintaining a cohesive visual story
• Collaborate with copy, marketing, and external partners to bring campaigns to life
• Support and guide creative testing initiatives, producing and iterating on asset variations across channels
• Use performance insights and feedback to inform creative decisions without compromising brand integrity
• Explore new formats, layouts, and visual approaches to continuously evolve the brand’s creative expression

Qualifications

• 5+ years of graphic design experience with a strong focus on digital, brand, and consumer marketing.
• Proven experience operating at a Lead or Senior Designer level, owning creative execution and standards.
• Expert proficiency in Figma for digital design and collaboration.
• Strong experience with Adobe Creative Suite, especially Photoshop (Illustrator and InDesign a plus).
• Demonstrated success designing for multiple marketing channels including email, paid media, social, web, and ecommerce.
• Strong creative judgment across typography, layout, color, imagery, and composition.
• Ability to balance creative vision with speed, iteration, and real-world constraints.

Requirements

• Experience in footwear, apparel, or lifestyle brands.
• Familiarity with creative testing frameworks and performance-driven design.
• Experience shaping or evolving a brand’s visual system.
• Knowledge of or experience working in the Western or Western Boot industry.
• A portfolio of published work is required and should demonstrate:
• Strong brand thinking and visual craft
• Multi-channel campaign execution
• Digitally native and system-based design