Role Description
The Head of UI/UX ensures that Prop Firm Match’s product experience is intuitive, trustworthy, and conversion-driven, translating business goals and user needs into a clear, scalable design vision across all platforms. This role owns the end-to-end user experience - from research and product discovery to interface design and design systems - ensuring that every interaction supports trader trust, product clarity, and measurable business outcomes. The Head of UI/UX acts as the bridge between Product, Engineering, Growth, and Leadership, building a design culture that combines usability, speed, and high-impact execution.
Performance Objectives
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Build a clear, conversion-driven product experience across the platform (first 90 days → after)
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Ensure the product is intuitive, trustworthy, and optimized for user decision-making and conversion.
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Key outcomes:
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Audit current user journeys (discovery → comparison → signup → retention)
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Identify UX friction affecting conversion, trust, and usability
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Redesign priority flows to improve clarity, speed, and engagement
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Align UI/UX decisions with business and growth objectives
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Success looks like: Users navigate easily, understand value quickly, and convert with less friction.
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Establish scalable UI/UX systems and design standards (first 3–4 months, ongoing)
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Create consistency and efficiency across all product interfaces.
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Key outcomes:
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Build and maintain a unified design system and component library
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Standardize UX patterns across web and future product features
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Improve collaboration workflows with Product and Engineering
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Ensure design quality and consistency across releases
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Success looks like: Faster design-to-development cycles and consistent product experience across all touchpoints.
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Strengthen product decision-making through user insight and data (ongoing)
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Ensure design decisions are driven by user behavior and measurable outcomes.
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Key outcomes:
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Implement user research, usability testing, and feedback loops
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Partner with Product and Data teams to track UX and conversion metrics
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Translate insights into prioritized design improvements
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Support experimentation and A/B testing for key flows
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Success looks like: Design decisions backed by data, measurable UX improvements, and stronger product-market alignment.
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Build and lead a high-performing UI/UX function (ongoing)
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Create a design culture that balances speed, quality, and business impact.
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Key outcomes:
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Hire, mentor, and manage UI/UX designers as needed
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Establish clear design ownership and delivery timelines
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Act as strategic design partner to Product, Growth, and Leadership
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Elevate overall design maturity and standards across the company
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Success looks like: A strong design function that drives product quality, trust, and business results.
Qualifications
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7+ years of experience in UI/UX or product design, including experience in a senior or lead role
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Proven experience designing for SaaS, fintech, marketplace, or data-heavy digital platforms
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Strong portfolio demonstrating end-to-end UX ownership and measurable business impact
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Strong practical understanding of how to use AI in UX research, product design, prototyping, and experimentation, with a forward-looking approach to integrating AI into user experience and product decision-making
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Ability to translate business goals and user needs into intuitive, conversion-driven product experiences
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Experience building or scaling design systems and maintaining UI consistency across products
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Strong collaboration experience with Product, Engineering, and Growth teams in fast-paced environments
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Data-driven mindset: comfortable using user insights, analytics, and testing to guide design decisions
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Experience leading, mentoring, or coordinating designers and design workflows
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Advanced proficiency in Figma and modern design/prototyping tools; comfortable with product and collaboration tools (Slack, Notion, Jira)
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High ownership, clear communication skills, and ability to work effectively in remote, async, cross-functional teams
Hiring Stages
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Application & portfolio screening: We review CVs and portfolios to assess relevant product experience, design quality, and demonstrated impact on usability, conversion, and product clarity.
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Portfolio deep-dive (async): Selected candidates share short videos walking through 2–3 key projects, covering problem definition, design decisions, collaboration with product/engineering, and measurable outcomes.
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Discovery interview with Head of HR: A conversation focused on career journey, communication style, ownership mindset, and alignment with our remote, fast-paced environment.
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Professional interview: A structured discussion exploring design thinking, product collaboration, and execution quality.
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Practical design task: We may assign a short, role-relevant task reflecting real Prop Firm Match product challenges.
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Leadership interview: Conversation focused on strategic thinking, ownership, and ability to build and scale the UI/UX function.
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Offer stage: If there is strong mutual alignment, we begin with an informal offer discussion followed by a formal written offer.
Benefits
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Contribute to a growing platform shaping the future of proprietary trading
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Work within a flat, collaborative team where your input is valued
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Competitive compensation, including base pay and benefits
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100% medical, dental, and vision coverage (U.S. only), including gender-affirming care
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Flexible PTO including sick time, holidays, refresh days, and sabbatical leave after five years
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Work remotely with the flexibility you need to maintain balance and focus
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A professional, transparent, and healthy work environment that values both results and people